中Step into the fast-paced world of sports media and uncover the strategies behind powerful content and lasting audience connections. Learn how to craft stories that stir emotion, resonate across cultures, and build loyalty among diverse fan bases. From social media to community-building tools, discover how today’s platforms are transforming passive viewers into passionate participants.
Strategies and Approaches in Sports Media
您将学到什么
Design content strategies to connect with global audiences
Build digital communities and boost fan engagement
Navigate sponsorships, partnerships, and media rights sales
您将获得的技能
- Strategic Communication
- Social Media
- Brand Management
- Crisis Management
- Storytelling
- Revenue Management
- Social Media Strategy
- Planning
- Target Market
- Target Audience
- Negotiation
- Media Relations
- Paid media
- Social Media Marketing
- Video Production
- Community Development
- Strategic Partnership
- Advertising
- Content Strategy
- Content Creation
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
June 2025
作业
8 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Revolution in Sports Media: Innovative Strategies 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Learn the art and science behind creating powerful sports media content. This module explores storytelling techniques, emotional connection, live reporting, and global localization strategies that engage fans and maximize impact across diverse audiences.
涵盖的内容
5个视频3篇阅读材料2个作业1个讨论话题
Explore the essential role of social media in sports. This module reveals how to leverage platforms and real-time tools to create strong communities, drive engagement, and use storytelling and analytics to grow an authentic online presence.
涵盖的内容
4个视频2篇阅读材料2个作业1个讨论话题
Discover how advertising, partnerships, and sponsorships revolutionize fan engagement and create value for all stakeholders. Through foundational principles and innovative case studies, you’ll learn to build win-win collaborations and deliver immersive brand experiences.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Dive into the commercial engine of sports media. This module covers the ecosystem and value creation of media rights, the evolution of rights sales, and the strategies behind successful tender processes and packaging, equipping you to maximize value in a rapidly changing market.
涵盖的内容
5个视频3篇阅读材料2个作业1个讨论话题
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