Social Media Analytics and Sentiment Insights

抓住节省的机会！购买 Coursera Plus 3 个月课程可享受40% 的折扣，并可完全访问数千门课程。

Social Media Analytics and Sentiment Insights

本课程是 Market Research Analyst Professional Certificate 专业证书的一部分

位教师：Professionals from the Industry

包含在中

了解更多

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Schedule and manage a data-tagged weekly content calendar using social media tools, then analyze performance metrics to optimize future posts.
Build audience personas from behavioral and demographic data, and evaluate how persona-based content performs to refine your content strategy.
Monitor customer interactions across digital channels, document them in a CRM with sentiment tags, and meet service-level response standards.
Apply sentiment analysis to classify and trend customer feedback, then synthesize findings into clear, stakeholder-ready insights for your team.

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 Market Research Analyst Professional Certificate 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Coursera 获得可共享的职业证书

该课程共有7个模块

Turn social media activity into strategy. In this course, you will build the end-to-end skills that digital marketing professionals use every day — from scheduling content and tracking performance to understanding your audience and responding to customer feedback with confidence.

You will start by setting up and managing a weekly content calendar using industry-standard social media tools, attaching UTM codes and optimizing hashtags for discoverability. From there, you will dig into performance analytics to identify what content works and why — then use those insights to sharpen your strategy. You will also develop detailed audience personas from real behavioral and demographic data, map them to platform habits, and evaluate how different content performs across audience segments. Finally, you will practice monitoring customer interactions, documenting them in a CRM, and translating sentiment data into clear, actionable briefs for your team. By the end, you will have a portfolio-ready project that demonstrates the kind of integrated, data-informed workflow employers look for in digital marketing and social media roles.

You will learn the foundational skills of systematic social media management by implementing professional scheduling tools to create structured content calendars with proper tracking and asset organization.

涵盖的内容

3个视频1篇阅读材料2个作业

3个视频总计22分钟

Social Media Scheduling Transforms Marketing ROI 3分钟
Essential Social Media Management Tools and Features 9分钟
UTM Tracking and Campaign Attribution Setup 10分钟

1篇阅读材料总计7分钟

Content Calendar Components and Asset Requirements 7分钟

2个作业总计9分钟

Create a Weekly Content Calendar with Assets 6分钟
Social Media Management Fundamentals Assessment 3分钟

You will develop expertise in systematic performance analysis by interpreting social media analytics data, identifying optimization opportunities, and creating actionable recommendations that improve campaign effectiveness and audience engagement.

涵盖的内容

1个视频2篇阅读材料3个作业

1个视频总计12分钟

Performance Analysis Frameworks and Best Practices 12分钟

2篇阅读材料总计16分钟

Key Performance Metrics and Analytics Interpretation 10分钟
Podcast: Generating and Interpreting Hootsuite Analytics Reports 6分钟

3个作业总计30分钟

Analyze Performance Data and Create Optimization Recommendations 15分钟
Performance Analysis and Optimization Assessment 3分钟
Social Media Optimization Mastery Assessment 12分钟

You will transform raw audience analytics into actionable user personas by synthesizing demographic and behavioral data to create detailed profiles that inform strategic content decisions.

涵盖的内容

1个视频2篇阅读材料2个作业

1个视频总计9分钟

Essential Components of Data-Driven Persona Development 9分钟

2篇阅读材料总计13分钟

Platform Engagement Mapping: Converting Data Into Content Strategy 5分钟
Creating User Personas Using Analytics Data 8分钟

2个作业总计15分钟

Build Your First Data-Driven Persona Profile 10分钟
Audience Insights and Persona Development Check 5分钟

You will analyze persona-specific content performance metrics and systematically optimize content scheduling strategies to maximize engagement and ROI across different audience segments.

涵盖的内容

1个视频2篇阅读材料3个作业

1个视频总计10分钟

Analytics Framework for Content Schedule Optimization 10分钟

2篇阅读材料总计16分钟

Performance Metrics That Drive Content Strategy Decisions 8分钟
Strategic Guide: Optimizing Content Schedules Using Performance Analytics 8分钟

3个作业总计26分钟

Optimize Your Content Calendar Using Performance Analytics 15分钟
Performance Evaluation and Optimization Mastery Check 3分钟
Persona-Based Content Optimization Mastery Assessment 8分钟

You will master systematic customer engagement workflows including response crafting, SLA compliance, and CRM documentation practices essential for digital marketing professionals.

涵盖的内容

3个视频1篇阅读材料1个作业

You will master systematic sentiment analysis workflows including data interpretation, trend identification, and actionable insight generation for strategic customer intelligence and team briefings.

涵盖的内容

3个视频1篇阅读材料3个作业

3个视频总计29分钟

Sentiment Analysis Fundamentals for Digital Marketing 9分钟
Weekly Reporting Best Practices for Sentiment Intelligence 10分钟
Sentiment Analysis Workflow Implementation 10分钟

1篇阅读材料总计6分钟

Sentiment Analysis Tools and Techniques for Marketing Teams 6分钟

3个作业总计25分钟

Weekly Sentiment Report Creation 12分钟
Sentiment Analysis Knowledge Check 3分钟
Comprehensive Sentiment Analysis Skills Evaluation 10分钟

You will create a comprehensive social media management and optimization strategy by integrating content scheduling, audience analysis, and sentiment monitoring. This project synthesizes skills from social media data insights, persona-based content optimization, and customer sentiment analysis into a portfolio-ready deliverable.

涵盖的内容

3篇阅读材料1个作业

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Professionals from the Industry

247 门课程 36,457 名学生

提供方

Coursera

从 Marketing 浏览更多内容

状态：免费试用
Coursera
Optimize Social Media with Data-Driven Insights
课程
状态：预览
Coursera
Social Media Data Analytics
课程
状态：免费试用
Coursera
Social Media: Schedule and Respond Like a Pro
课程
状态：预览
Illinois Tech
Social Media Marketing Analytics
课程

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生

''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'

Jennifer J.

自 2020开始学习的学生

''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生

''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

了解更多

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

探索学位

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能，使其在数字经济中脱颖而出

了解更多

常见问题

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.