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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,594 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

JJ

Oct 30, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

筛选依据：

626 - Fundamentals of Social Media Advertising 的 650 个评论（共 691 个）

创建者 Arturo M A

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May 28, 2022

Great knowledge, expectations fullfilled.

创建者 Brandon F

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Dec 22, 2020

This course was relatively informative.

创建者 Ngô H P U

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Jan 15, 2025

A little bit hard, overall still great

创建者 Zamangwane N

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Oct 9, 2023

Perfect introduction to this giant!

创建者 FABIO D P M

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Oct 17, 2025

Esta muy bien e aprendido mucho

创建者 David B

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Nov 11, 2020

Great insight, thank you

创建者 Palang D M

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Aug 11, 2022

The courses are so good

创建者 RICHARD O L G

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Aug 9, 2025

Es muy buene curso

创建者 Ashish G

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Apr 18, 2021

Excellent Course

创建者 Franco A

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Oct 19, 2024

muy buen curso

创建者 LIZBETH A V F

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Sep 8, 2025

Un buen curso

创建者 Giovanna C

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Jun 8, 2022

Great course

创建者 CLARICE N Z E

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Aug 14, 2025

interesante

创建者 Runa w

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Apr 28, 2024

Excelente

创建者 Carole N - E

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Nov 2, 2022

very good

创建者 Mohamad Y A C

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Apr 20, 2022

very good

创建者 Teresa d P

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Jan 27, 2021

Complete

创建者 Anannya M

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Sep 8, 2025

Amazing

创建者 Mohamad K

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Nov 16, 2023

amazing

创建者 MD A A M

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Jul 10, 2023

amazing

创建者 shaza j

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May 3, 2022

v. Good

创建者 YANINA M O A

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Nov 14, 2025

Buena

创建者 Christopher A M C

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Oct 20, 2025

bueno

创建者 DIVYA B P

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Jun 4, 2025

Super

创建者 Victor O

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Oct 8, 2024

Great