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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,594 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

JJ

Oct 30, 2020

This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

筛选依据：

501 - Fundamentals of Social Media Advertising 的 525 个评论（共 691 个）

创建者 Alaa S A

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Mar 31, 2023

Very Good

创建者 عثمان م

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Feb 15, 2023

عمل رائع

创建者 Jorge A H S

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Jan 20, 2023

Excelente

创建者 Dat T T

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Jan 6, 2023

very good

创建者 Muhammad A

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Nov 28, 2022

excellent

创建者 Kavishka M

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Aug 23, 2022

very good

创建者 Mhmd A

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Jul 4, 2022

Very good

创建者 sahil d

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May 27, 2022

very good

创建者 Md S

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May 25, 2022

very good

创建者 Imad A J

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Sep 15, 2021

very good

创建者 Ali M H

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Aug 28, 2021

very good

创建者 Khanh H

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Aug 24, 2021

thank you

创建者 Stan L

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Aug 24, 2021

kuku jiao

创建者 Marco G H

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Jul 19, 2021

excellent

创建者 Grecia A Z E

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Jun 25, 2021

increible

创建者 bc200418437 Z U A

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Jun 12, 2021

Loved it!

创建者 Miguel P S

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May 23, 2021

Excellent

创建者 Jalil A

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May 9, 2021

Excellent

创建者 Charulata C W

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Apr 20, 2021

very good

创建者 Nina M

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Feb 16, 2021

excellent

创建者 CHIRAG

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Oct 31, 2020

THANK YOU

创建者 Luciano M S

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Oct 14, 2020

Very good

创建者 JOSIAS R S C

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Oct 31, 2025

exelente

创建者 EMILCE B C

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Jul 11, 2025

Exelente

创建者 Chung S

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Aug 16, 2023

Awesome!