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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

KA

Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

筛选依据：

376 - Fundamentals of Social Media Advertising 的 400 个评论（共 678 个）

创建者 Majdi W

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Jun 20, 2022

It's greeat course.

创建者 Rusydiah R

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Dec 11, 2021

Awesome structured!

创建者 González T R Y

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Aug 17, 2021

excelente contenido

创建者 ELIAS P N

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Feb 9, 2021

Thank you Coursera!

创建者 Olohitare A

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May 18, 2024

easy to understand

创建者 Ali M

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Apr 14, 2024

Absolutely amazing

创建者 adegbulu E

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Apr 22, 2023

llove this process

创建者 Rana A A

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Dec 6, 2022

An Amazing course.

创建者 Sopo M

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Jul 11, 2022

interestng course!

创建者 Jennica A

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Mar 9, 2022

super good course!

创建者 Muhammad I K

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Jan 21, 2021

Informative course

创建者 Mohammed B M

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Dec 30, 2020

Thank You Facebook

创建者 ALLYSON L

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Jul 10, 2025

Excelente curso b

创建者 Mohammed T H

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Mar 8, 2024

Excellent course!

创建者 Mateeullah K

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May 22, 2023

Enjoy the course.

创建者 fatima a

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Dec 16, 2022

really good guide

创建者 MONA S H A M S H A

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Sep 12, 2022

رائعة جدا ومثرية

创建者 Pranav P J

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Apr 23, 2021

fantastic course.

创建者 Kent

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Nov 12, 2020

Excellent course!

创建者 Tien A

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Oct 19, 2020

Very informative!

创建者 GIOVANNI A J D M

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Jul 10, 2025

excelente , good

创建者 OuLasri A

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Oct 18, 2023

great experience

创建者 mohammed s

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Aug 1, 2023

good i like that

创建者 Freyana K

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Sep 2, 2022

EXcellent course