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Price Talk Tactics

Coursera PlusMonthly 3 个月课程4 折优惠 ，让你轻松掌握闪耀技能。立即节省

Price Talk Tactics

本课程是 Deal Negotiation, Pricing Strategy & Stakeholder Mapping 专项课程的一部分

位教师：ansrsource instructors

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Recognize and apply anchoring tactics in pricing conversations to establish favorable starting positions in negotiations
Master bracketing techniques to create strategic pricing ranges that guide buyers toward your target price point
Trade non-price concessions effectively to protect margins while still moving deals forward to successful close

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Deal Negotiation, Pricing Strategy & Stakeholder Mapping 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

The course is built for sales professionals working in B2B, SaaS, enterprise, retail, channel sales, and client-facing roles where pricing conversations are frequent and consequential. It assumes learners already have experience participating in sales calls or negotiations and are ready to refine how they handle pricing rather than learn basic sales fundamentals. The emphasis throughout is on practical skill development that can be applied immediately in live conversations.

单元详情

In this module, learners build a shared vocabulary for price negotiations by examining three foundational tactics used in sales conversations. Through concrete examples and annotation practice, learners learn to recognize anchoring, bracketing, and trade-offs as they appear in real deal language.

涵盖的内容

2个视频1篇阅读材料2个作业

2个视频总计10分钟

Let's Learn How To Talk Price4分钟
The Big Three: Anchoring, Bracketing, and Trade-Offs6分钟

1篇阅读材料总计5分钟

A Practical Taxonomy of Price-Negotiation Tactics5分钟

2个作业总计25分钟

Hands-On Learning: Festival Deal Negotiation: Spot the Strategy15分钟
Practice Quiz : Recognizing Price-Negotiation Tactics in Real Conversations10分钟

In this module, learners move from recognition to execution. They practice setting strong anchors, responding to counter-anchors, and trading non-price concessions to protect margin mirroring how experienced sales professionals manage real negotiations.