Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives.
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Persuasion and Presence for Program and Project Managers
包含在 中
您将学到什么
Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
Strengthen leadership presence and build trust across digital and in-person interactions.
Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.
您将获得的技能
- Public Speaking
- Presentations
- Team Building
- Executive Presence
- Persuasive Communication
- Communication Strategies
- Program Management
- Influencing
- Stakeholder Analysis
- Constructive Feedback
- Target Audience
- Emotional Intelligence
- Strategic Communication
- Project Management
- Leadership
- Non-Verbal Communication
- Stakeholder Communications
- Communication
- Virtual Teams
要了解的详细信息

添加到您的领英档案
24 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有5个模块
The first week starts with defining the two communication models: transmission and emergence. Then, how each communication model is used in program and project management.
涵盖的内容
5个视频10篇阅读材料6个作业
The second week describes the three parts of the Understanding Triad. You will learn how know-what, know-how, and know-why work together in creating an effective and compelling message.
涵盖的内容
5个视频6篇阅读材料6个作业
The third week describes the value of feedback in building understanding. You will learn the three types of feedback and how to combine the three feedback types with the Understanding Triad for better testing of agreement.
涵盖的内容
4个视频5篇阅读材料5个作业
The last week gives the program or project manager the tools to determine who is their audience and their information needs. You will combine the Understanding Triad with audience analysis to tailor your messages for maximum impact.
涵盖的内容
5个视频6篇阅读材料6个作业
涵盖的内容
2篇阅读材料1个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

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状态:免费试用University of Maryland, College Park
状态:免费试用University of Maryland, College Park
状态:免费试用University of Maryland, College Park
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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