This course empowers learners with the skills to design and manage user-centric digital experiences using Salesforce Experience Cloud. It focuses on bridging the gap between user needs and organizational data, offering practical strategies for building and maintaining effective online platforms.
Mastering Salesforce Experience Cloud
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
This course is ideal for Salesforce developers, IT professionals, and business leaders with basic Salesforce experience.
1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
This course is ideal for Salesforce developers, IT professionals, and business leaders with basic Salesforce experience.
1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
您将学到什么
Define your audience and strategy for an Experience Cloud site
Understand the technical and operational requirements for supporting your site
Work with the Experience Cloud data model and standard features
您将获得的技能
- Web Components
- Customer Service
- Business Strategy
- Cloud Management
- Digital Media Strategy
- Data Mapping
- Driving engagement
- User Experience
- Cloud Services
- Salesforce Development
- Experience Design
- Marketing Automation
- Security Controls
- Customer Communications Management
- Content Management
- Personalized Campaigns
- Cloud Development
- Integrated Marketing Communications
您将学习的工具
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
November 2025
作业
14 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有14个模块
In this section, we explore defining Experience Cloud strategy objectives, identifying stakeholders, and establishing success metrics for effective digital engagement.
涵盖的内容
2个视频3篇阅读材料1个作业
2个视频•总计2分钟
- Course Overview•1分钟
- Defining Your Digital Experience Strategy - Overview Video•1分钟
3篇阅读材料•总计30分钟
- Introduction•10分钟
- Identifying Internal Stakeholders•10分钟
- Curating External Advisory Committees•10分钟
1个作业•总计10分钟
- Foundations of Digital Experience Strategy•10分钟
In this section, we explore organizing feedback, identifying themes, and mapping to Experience Cloud features for effective technology implementation.
涵盖的内容
1个视频5篇阅读材料1个作业
1个视频•总计1分钟
- Translating Your Audience and Interactions into Meaningful Technology Features - Overview Video•1分钟
5篇阅读材料•总计50分钟
- Introduction•10分钟
- Identifying Themes•10分钟
- Connecting Feedback to Product Features•10分钟
- Identifying Differences Between Experience Cloud Offerings•10分钟
- Experience Cloud CMS•10分钟
1个作业•总计10分钟
- Designing Effective Digital Experiences•10分钟
In this section, we explore mapping features to technology stacks, optimizing combinations, and tracking digital experience strategy for effective Experience Cloud implementation.
涵盖的内容
1个视频5篇阅读材料1个作业
1个视频•总计1分钟
- Technology Component Identification Which Parts of Experience Cloud Do I Need - Overview Video•1分钟
5篇阅读材料•总计50分钟
- Introduction•10分钟
- Experience Cloud PRM•10分钟
- Experience Cloud Content Management System CMS•10分钟
- Narrowing Down the Optimal Combination•10分钟
- Sales Functions•10分钟
1个作业•总计10分钟
- Experience Cloud Component Selection and Configuration•10分钟
In this section, we explore connecting internal and external data sources, identifying data sensitivity, and creating entity relationship diagrams (ERDs) to ensure secure and aligned data management for improved digital engagement.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- Curating Data Models - Overview Video•1分钟
7篇阅读材料•总计80分钟
- Introduction•20分钟
- Standard Objects•10分钟
- Designing for Requested KPIs•10分钟
- Identifying Data Sensitivity•10分钟
- Curating an Enterprise Architecture Map•10分钟
- IT Systems•10分钟
- Franchisee Experience Cloud ERD•10分钟
1个作业•总计10分钟
- Data Model Fundamentals and Design Principles•10分钟
In this section, we explore selecting and customizing Experience Cloud templates for brand alignment and functional needs. Key concepts include theme configuration, template types, and custom development for unique use cases.
涵盖的内容
1个视频6篇阅读材料1个作业
1个视频•总计1分钟
- Understanding Experience Cloud Templates - Overview Video•1分钟
6篇阅读材料•总计55分钟
- Introduction•10分钟
- Templates Overview•10分钟
- Customer Templates•5分钟
- Partner Central Template•10分钟
- Custom Templates•10分钟
- Understanding Theming Declarative Versus Custom CSS•10分钟
1个作业•总计10分钟
- Experience Cloud Template Selection and Management•10分钟
In this section, we explore when to use Aura Components, Lightning Web Components, and Lightning Web Runtime Components, focusing on their appropriate use cases, performance, and transition strategies for efficient Salesforce Experience Cloud development.
涵盖的内容
1个视频7篇阅读材料1个作业
1个视频•总计1分钟
- When to Use Aura Components, Lightning Web Components, and Lightning Web Runtime Components - Overview Video•1分钟
7篇阅读材料•总计65分钟
- Introduction•10分钟
- Aura Components•10分钟
- Lightning Web Components•10分钟
- Lightning Web Runtime Components•10分钟
- Transitioning from Aura to Lightning•10分钟
- Transition Considerations and Preparation•5分钟
- How to Make a Page with Declarative Components•10分钟
1个作业•总计10分钟
- Choosing the Right Component Type in Salesforce•10分钟
In this section, we covers Salesforce Flow and custom code for guided user experiences. Learn when to use each approach for optimal UX.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Leveraging Screen Flows Versus Apex - Overview Video•1分钟
4篇阅读材料•总计40分钟
- Introduction•10分钟
- Salesforce Flow and Screen Flows•10分钟
- Platform Event-Triggered Flows•10分钟
- When to Use Custom Code and Salesforce Screen Flows•10分钟
1个作业•总计10分钟
- Apex vs. Flow: Choosing the Right Tool for Custom Development•10分钟
In this section, we explore integrating communication channels like emails, chats, and text messages using Experience Cloud. We focus on configuring tools and managing digital interactions for efficient, mobile-first customer service.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Understanding Inputs Emails Chats and Text Messages - Overview Video•1分钟
4篇阅读材料•总计40分钟
- Introduction•10分钟
- Implementing Salesforce Chat or Third-Party Chat•10分钟
- Implementing and Managing Experience Cloud Emails•10分钟
- Implementing and Managing Text Messaging•10分钟
1个作业•总计10分钟
- Digital Communication Channels and Integration•10分钟
In this section, we explore marketing automation setup for personalized user experiences, focusing on Salesforce Marketing Cloud integration, dynamic content design, and audience data analysis with Data Cloud and third-party tools.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Marketing Automation Setup - Overview Video•1分钟
4篇阅读材料•总计40分钟
- Introduction•10分钟
- Salesforce CMS and Dynamic Content•10分钟
- Salesforce Marketing Cloud and Data Cloud Integration•10分钟
- Setting Up SEO•10分钟
1个作业•总计10分钟
- Marketing Automation Fundamentals•10分钟
In this section, we explore integrating case management and knowledge bases in Service Cloud and Experience Cloud to enhance customer support and streamline service delivery.
涵盖的内容
1个视频3篇阅读材料1个作业
1个视频•总计1分钟
- Leveraging Case Management and Knowledge Bases - Overview Video•1分钟
3篇阅读材料•总计40分钟
- Introduction•20分钟
- Customer Service Template Native Service Option•10分钟
- Service Cloud Knowledge Setup•10分钟
1个作业•总计10分钟
- Customer Service Experience and Knowledge Management•10分钟
In this section, we explore secure authentication, data sharing models, and encryption techniques to protect user data and prevent breaches in digital environments.
涵盖的内容
1个视频5篇阅读材料1个作业
1个视频•总计1分钟
- Security Authentication, Data Sharing, and Encryption - Overview Video•1分钟
5篇阅读材料•总计50分钟
- Introduction•10分钟
- Setting Up Authenticated Users•10分钟
- Unauthenticated User Considerations•10分钟
- Setting Up Lightning Locker•10分钟
- Encrypting Your Data and Protecting Your Users•10分钟
1个作业•总计10分钟
- Salesforce Security Fundamentals•10分钟
In this section, we explore Salesforce native reporting for Experience Cloud, covering out-of-the-box reports, Einstein Analytics, and data access to support informed decision-making and ROI analysis.
涵盖的内容
1个视频5篇阅读材料1个作业
1个视频•总计1分钟
- Monitoring Your Site Salesforce Native Reporting - Overview Video•1分钟
5篇阅读材料•总计60分钟
- Introduction•20分钟
- Dashboards in Sales or Service Cloud•10分钟
- Einstein Analytics CRMA Configurations•10分钟
- Google Analytics and Third-Party Web Analytics•10分钟
- Setting Up Reporting for Your Experience Cloud Users•10分钟
1个作业•总计10分钟
- Mastering Salesforce Reporting and Data Visibility•10分钟
In this section, we cover pre-launch activities, technical readiness, and user management for a successful site launch.
涵盖的内容
1个视频4篇阅读材料1个作业
1个视频•总计1分钟
- Site Launch Maintenance and Moderation - Overview Video•1分钟
4篇阅读材料•总计35分钟
- Introduction•10分钟
- Technical Readiness•5分钟
- Exploring Site Moderation and Users•10分钟
- Understanding Analytics and Adopting Best Practices•10分钟
1个作业•总计10分钟
- Site Launch and User Engagement Fundamentals•10分钟
In this section, we explore strategies for Salesforce certification, focusing on test structure, content areas, and practical preparation methods.
涵盖的内容
1个视频2篇阅读材料1个作业
1个视频•总计1分钟
- Best Practices and Certification Test Preparation - Overview Video•1分钟
2篇阅读材料•总计50分钟
- Introduction•30分钟
- Answer Key•20分钟
1个作业•总计10分钟
- Certification Test Preparation and Salesforce Best Practices•10分钟
位教师
提供方
提供方
Packt
Packt helps tech professionals put software to work by distilling and sharing the working knowledge of their peers. Packt is an established global technical learning content provider, founded in Birmingham, UK, with over twenty years of experience delivering premium, rich content from groundbreaking authors on a wide range of emerging and popular technologies.
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常见问题
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.
This course is currently available only to learners who have paid or received financial aid, when available.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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