Designing digital products that truly engage users requires more than great visuals or smooth functionality—it demands a deep understanding of human behavior. This course provides a science-backed framework for leveraging psychology in product design to drive lasting behavior change and meaningful user engagement.
Engaged: Behavioral Science for Digital Product Design
您将学到什么
Apply psychological principles to improve user motivation and engagement
Design decision points that reduce friction and build user confidence
Measure and iterate on product impact using meaningful metrics
您将获得的技能
- User Experience Design
- Usability Testing
- Behavioral Economics
- Digital Marketing
- Driving engagement
- User Experience
- Human Factors
- Trustworthiness
- Psychology
- Design Strategies
- Behavioral Management
- UI/UX Strategy
- Decision Making
- User Centered Design
- Social Skills
- Experimentation
- Motivational Skills
- Ethical Standards And Conduct
- Persona (User Experience)
- Product Management
要了解的详细信息
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November 2025
作业
12 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有12个模块
In this section, we link psychology and design to evaluate motivation, fulfill autonomy, competence and relatedness, and plan culturally sensitive, teachable-moment prompts for durable behavior change.
涵盖的内容
2个视频5篇阅读材料1个作业
In this section, we learn to set metrics, map behavior shifts, collect baselines, and plan evaluations using Randomized Controlled Trials or field comparisons to demonstrate impact and guide iteration.
涵盖的内容
1个视频7篇阅读材料1个作业
In this section, we explore ethical choice architecture that safeguards user autonomy, apply motivational interviewing to uncover motivations, and design transparent interfaces that disclose costs, trade-offs, and value-aligned options.
涵盖的内容
1个视频5篇阅读材料1个作业
In this section, we uncover cognitive biases, quantify opportunity costs, and deploy option-pruning techniques to reduce analysis paralysis, constrain choices, and guide teams to faster, higher-quality decisions.
涵盖的内容
1个视频5篇阅读材料1个作业
In this section, we detect ability blockers using the Behaviour Change Wheel, layer common-sense, informal and formal research, then organize findings in data grids to design accessible, barrier-free solutions.
涵盖的内容
1个视频6篇阅读材料1个作业
In this section, we pinpoint capability, opportunity and motivation blockers, score their impact, and craft ethical personalized interventions that boost user ability and adoption using a systems lens.
涵盖的内容
1个视频9篇阅读材料1个作业
In this section, we map user growth with milestones and layered feedback, leverage social comparison metrics, then audit incentives to keep progress fair and prevent manipulation, ensuring long term engagement.
涵盖的内容
1个视频10篇阅读材料1个作业
In this section, we dissect social support roles across user journeys, design purposeful, honest interaction features, and evaluate online and real-world platforms for inclusive, resilient community connection.
涵盖的内容
1个视频9篇阅读材料1个作业
In this section, we explore anthropomorphized interfaces, hyper personalized preference models, and natural language processing based tone adaptive dialogs that together build user trust and deepen long term engagement.
涵盖的内容
1个视频6篇阅读材料1个作业
In this section, we design credibility cues, craft transparent consent processes, prioritize data privacy, and iterate via feedback loops to foster user trust, engagement, and long-term product success.
涵盖的内容
1个视频7篇阅读材料1个作业
In this section, we create goal frameworks tied to the future self and use contextual cues, incremental commitments, and small-win feedback to convert short-term actions into lasting behavior change.
涵盖的内容
1个视频5篇阅读材料1个作业
In this section, we apply evidence-based engagement tactics, build a personal competence engine for continuous learning, and analyze insights to embed research at the center of behavior-change product decisions.
涵盖的内容
1个视频3篇阅读材料1个作业
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Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
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