Packt
Build Better Products With User-Centered Design

通过 Coursera Plus 获取 10,000 多门课程的 Accessibility

Packt

Build Better Products With User-Centered Design

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
中级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

2 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Define business needs for product direction

  • Analyze user behavior through research

  • Conduct effective user interviews

要了解的详细信息

可分享的证书

添加到您的领英档案

最近已更新!

November 2025

作业

12 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有12个模块

In this section, we focus on defining a better business need by implementing exercises that help identify core business objectives and align them with strategic goals. We also explore designing measurable and achievable goals and analyzing the user lifecycle to enhance product engagement, which are crucial for improving decision-making and product development strategies.

涵盖的内容

2个视频7篇阅读材料1个作业

In this section, we identify and analyze user needs to improve products and align them with business goals. We also design provisional personas and implement iterative interviewing to refine user insights.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we delve into the importance of selecting appropriate research methodologies to gather accurate user insights. We emphasize the pitfalls of common but ineffective methods, such as random surveys and focus groups, and highlight the need for strategic planning in research to ensure data-driven product development.

涵盖的内容

1个视频8篇阅读材料1个作业

In this section, we focus on enhancing listening skills during interviews to extract valuable insights for product development. We learn to design questions that delve into deeper insights and context, enabling us to analyze responses effectively and make informed product decisions.

涵盖的内容

1个视频6篇阅读材料1个作业

In this section, we explore techniques for effective idea generation within teams and the creation of customer journey maps to enhance user experience. We also learn to apply design principles for analyzing and categorizing ideas, crucial for developing user-centered designs and improving product development processes.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we explore effective prioritization strategies in project management, focusing on delivering maximum value to both the company and its customers. We also design a 2x2 matrix to evaluate feature importance, ensuring informed decision-making and enhanced productivity.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we explore the integration of UX design early in product development to enhance usability and ensure a seamless user journey. We focus on designing user experiences by analyzing context and flow, which helps prevent usability issues and aligns product features with user expectations.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we focus on designing user journeys to enhance engagement and retention by aligning user actions with business objectives. We explore strategies to identify user intent and analyze behavior to ensure alignment with desired metrics.

涵盖的内容

1个视频8篇阅读材料1个作业

In this section, we explore how to effectively analyze assumptions in product development by designing strategies to identify and categorize them. We also implement methods to test and validate these assumptions, ensuring decisions are based on verified information to enhance product success.

涵盖的内容

1个视频7篇阅读材料1个作业

In this section, we delve into various methods for validating assumptions about users and their needs, such as designing landing pages and analyzing metrics. By applying these techniques, we ensure that our solutions are effectively aligned with real-world requirements and user expectations.

涵盖的内容

1个视频6篇阅读材料1个作业

In this section, we delve into the importance of implementing granular metrics to assess the impact of product features on user experience and business outcomes. We explore how to design metrics that align with business objectives and utilize A/B testing to analyze user interactions, ensuring data-driven decision-making.

涵盖的内容

1个视频11篇阅读材料1个作业

In this section, we analyze team dynamics to identify patterns that contribute to efficiency and collaboration. By understanding roles and responsibilities, we implement strategies to enhance teamwork and productivity.

涵盖的内容

1个视频4篇阅读材料1个作业

位教师

Packt - Course Instructors
Packt
1,186 门课程292,430 名学生

提供方

Packt

从 Business Strategy 浏览更多内容

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题