This course is aimed at prospective college athletes and their parents, marketing and sports marketing students and professionals, and sport enthusiasts who are interested in NIL and the journey of college athletes.


您将学到什么
An understanding of the changing landscape of NIL rights
An understanding of school choice and contract language to make the most of your student-athlete journey
How to effectively market student-athlete personas
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
Welcome to Sports Marketing and Today's College Athlete: The Power of Your Name, Image, and Likeness! In this first module, you will have a chance to get oriented to the course before diving into the course content.
涵盖的内容
5个视频5篇阅读材料2个作业1次同伴评审2个讨论话题
涵盖的内容
3个视频3篇阅读材料2个作业1次同伴评审1个讨论话题
涵盖的内容
4个视频2篇阅读材料1个作业1次同伴评审2个讨论话题
位教师

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- 状态:预览
Northwestern University
- 状态:预览
Case Western Reserve University
- 状态:免费试用
Yonsei University
- 状态:免费试用
The State University of New York
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。