Hult International Business School
Mastering Sales: From Fundamentals to Career Success
Hult International Business School

Mastering Sales: From Fundamentals to Career Success

Dr. Matthew Fisher

位教师:Dr. Matthew Fisher

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

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1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Master key sales fundamentals and methodologies for success in a professional selling role.

  • Build confidence through practical role-plays and feedback.

  • Gain valuable tools and techniques to boost your sales performance.

  • Prepare effectively for sales job interviews and career growth opportunities.

要了解的详细信息

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最近已更新!

August 2025

作业

8 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

In Sales Fundamentals and Methodologies, you will explore the foundational principles and frameworks that guide effective selling in today’s business landscape. This practice-focused module equips aspiring sales professionals with the essential knowledge to understand the sales discipline, consumer psychology, and core sales techniques, from SPIN selling to the sales funnel. Through engaging faculty videos, real-world examples, and hands-on readings, you will build the confidence and capability to navigate the sales process and close deals successfully.

涵盖的内容

6个视频5篇阅读材料2个作业

In Effective Communication & Relationship Building, you will learn how to connect authentically with prospects and customers, ensuring that your message resonates and your relationships flourish. This module delves into the art of active listening, the power of rapport-building, and the nuances of adapting your communication style to your audience. Through engaging videos and curated readings, you’ll develop practical strategies for mastering small talk, reading body language, and leveraging sales scripts to project credibility and build trust.

涵盖的内容

6个视频4篇阅读材料2个作业

In Sales CRM Tools, Closing Skills, and Account Management, you will develop the technical know-how and practical skills needed to excel in modern sales environments. This module focuses on a brief introduction and overview of CRM tools and technologies to enhance sales performance and streamline operations. You’ll learn how to qualify leads using proven frameworks like BANT and MEDDPICC, master the art of closing a sale confidently, and understand the critical role of follow-up and account management in driving long-term success. Through dynamic faculty videos and targeted readings, you will gain a holistic view of the tools and techniques that empower sales professionals to build strong relationships and exceed their quotas.

涵盖的内容

8个视频4篇阅读材料2个作业

In Landing a Sales Career – Interviewing & Personal Branding for Sales Careers, you will gain the essential application-focused skills to break into a sales role confidently and effectively. This module offers a structured roadmap for understanding the language of sales job listings, building your professional brand, and preparing for every stage of the interview process. You’ll learn practical networking techniques to expand your connections before applying, strategies for acing interviews (including the classic “Sell Me This Pen” challenge), and the nuances of sales compensation models. Through insightful videos and curated readings, you’ll be equipped to present yourself authentically and position yourself for success in a competitive sales job market.

涵盖的内容

8个视频8篇阅读材料2个作业

位教师

Dr. Matthew Fisher
Hult International Business School
1 门课程755 名学生

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