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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KO

Aug 20, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

筛选依据：

151 - Developing a Winning Marketing Strategy 的 175 个评论（共 417 个）

创建者 Raman K

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Feb 28, 2020

I learn soo many marketing management skill from this course

创建者 Cotfasa A

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Feb 18, 2020

Great and engaged class! Valuable and interesting material!

创建者 Asem A

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Sep 12, 2019

Very informative and engaging course, thanks professor Noel

创建者 SHREYAS A D

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Sep 9, 2024

I would like to givve 5 star to this course, excellent one

创建者 ASHISH I V

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Jun 24, 2020

It was a very good course indeed and was very informative.

创建者 DECHAMMA C V 1

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May 17, 2020

It was an amazing experience learnt through his Coursera.

创建者 Gamal M E

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Jan 27, 2018

excellent course for delivering the marketing management

创建者 Hamza L

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Jul 20, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

创建者 EMORE F E

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May 19, 2021

Very good course and the instructor was simply amazing

创建者 GUNDA N

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Apr 17, 2020

it was excellent opportunity for me.thanks to coursera

创建者 Kyoung H P

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Sep 13, 2019

Great class with positive energies from the Professor.

创建者 GOWTHAM A 1

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Nov 10, 2018

such an wondeful learning experienmce from this course

创建者 Justin L

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Oct 15, 2022

truly helpful and insightful for career development

创建者 Neha N

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May 18, 2021

Great course work for beginners. Professor is great.

创建者 Rafa R

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Nov 28, 2019

Really nice course, I enjoyed a lot! Great material.

创建者 Deepak J

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Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

创建者 Ryan W C

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Oct 7, 2019

Informative. Well organized. Dedicated professor.

创建者 Rafiq A

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Jul 12, 2021

Great insights and clear explanation. Keep it up.

创建者 Ian E

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Jun 8, 2020

The videos were beyond helpful and very engaging!

创建者 Himanshu M

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Feb 14, 2020

very good subject, professor is so much involved.

创建者 SHINDE P S

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Sep 26, 2020

It's good platform for to learn about marketing.

创建者 Ibrahim A E

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Apr 12, 2020

Perfect course, i get more data and its usefully

创建者 Akshay s c S

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Dec 13, 2019

It was very helpful to know about the marketing.

创建者 Yelizaveta B

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Dec 21, 2022

Great courses with very professional trainings!

创建者 Dharmesh K K

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Mar 31, 2021

we should increase our skills through coursera.