Chevron Left
返回到 Marketing Analytics Foundation

学生对 Meta 提供的 Marketing Analytics Foundation 的评价和反馈

4.8
2,279 个评分

课程概述

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

热门审阅

JI

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MG

Jun 19, 2024

Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."

筛选依据:

451 - Marketing Analytics Foundation 的 475 个评论(共 491 个)

创建者 Mike S

Jun 9, 2022

Good foundation

创建者 zakaria l

Sep 6, 2022

good course

创建者 Hayder A

Aug 15, 2022

Good course

创建者 Daniil S

Jan 26, 2022

Good start

创建者 Yibo G

Jun 27, 2022

nice job!

创建者 Nadeem K S

Sep 13, 2023

fabulous

创建者 Haydaraliyeva M

May 27, 2025

thanks

创建者 Renato V V

Dec 1, 2025

good

创建者 Alassani N

Sep 12, 2022

top

创建者 stepha

Nov 20, 2021

good

创建者 shaza j

Mar 7, 2022

goo

创建者 Maria M

Jan 16, 2024

The course itself was well presented and comprehensive. I had serious issue with the fact that the entire discussion forum is taken over by bots and scammers who assume the identity of the professor and invite students to a WhatsApp group where they are groomed to invest in cryptocurrencies. This put a damper on my overall experience and willingness to continue. A course that covers Data Privacy leaking data to scammers through the Coursera platform is off-putting to say the least.

创建者 Ronak v

Jul 13, 2022

1. Snackwall example was not so clear. Was example business used in tutorial B2B or B2C? If Someone looks at part where Facebook advertisment was discussed, one gets an impression it is B2C. However, in other instances it gives impression of being B2b.

2. Content could be squeed easily in to halve of what it is currently.

3. Example of Advertiser, publisher and complete flow could be more realistic

创建者 Jennifer W

May 16, 2023

The foundation was good but I am not sure how current the information is - the Goggle Analytics demo site link is outdated in the video. Fortunately, there is an updated link in the next screen.

创建者 Sittie H R B I

Feb 16, 2025

It's very high level, and very theory heavy. I think it's a good starting point for someone who have zero idea about analytics. The teaching style is not engaging at all.

创建者 Gwendolyn M

Jan 24, 2025

I find the instructor on course 1 to be too animated with her hand movements that it makes me want to unenroll from the course. Wish it was a different instructor.

创建者 duongchan

Nov 28, 2021

A good start for those who are into Facebook marketing. This course just laid out the basic foundation, not in-depth yet.

创建者 Udit G

Feb 23, 2022

The course provides a good beginner level intro into the digital marketing ecospace. Nothing technical.

创建者 David G

Dec 5, 2021

There was nothing wrong with the course. It real it not get into marketing analytics.

创建者 Gulfam A

Feb 2, 2024

google analytics and how to connect with your website should be added.

创建者 Philippe G

Aug 15, 2024

theory is great for very beginner level. Cases are not the best.

创建者 Fien X

Feb 21, 2022

too theoretical with less practice

创建者 Juan A

Nov 15, 2021

for beguinners, pretty basic stuff

创建者 Naila A

Jul 11, 2025

не выдали сертификат

创建者 Jörg D K

Jan 15, 2024

Superficial