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学生对 IE Business School 提供的 Market Research and Consumer Behavior 的评价和反馈

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4,843 个评分

课程概述

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

热门审阅

S

Apr 9, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

筛选依据：

401 - Market Research and Consumer Behavior 的 425 个评论（共 1,047 个）

创建者 Dipti B

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Jul 20, 2020

Great learning experience

创建者 Rishabh J

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Apr 28, 2020

Informative and practical

创建者 Samuel A A

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Aug 15, 2021

Clear and useful content

创建者 pooja c

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Oct 27, 2020

comprehensive literature

创建者 Debapriya R

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Sep 20, 2020

THIS COURSE IS WONDERFUL

创建者 Pavan K

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Aug 29, 2020

Very helpful for student

创建者 DIAS S P 2

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Jul 23, 2020

Impactful and insightful

创建者 Jangkholun H

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Jun 8, 2020

Excel in research market

创建者 LALBELTHANG L

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Jun 8, 2020

Excel in research market

创建者 Omar F T

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May 22, 2020

This is a useful course.

创建者 Arunabh U

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Apr 15, 2020

The teacher was amazing!

创建者 Ahmed E

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Dec 3, 2019

This is very good course

创建者 Vinayak C

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Mar 23, 2021

very good to undrestand

创建者 BIKASH R S

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May 30, 2020

Nice learning under sir

创建者 Rahmat h

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May 15, 2020

Oh! i enjoy this course

创建者 Harsh T

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Dec 9, 2018

It was very insightful.

创建者 Jatin M S

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Aug 15, 2022

Indepth Course Content

创建者 PREETHI L

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Apr 16, 2022

Excellent learning!!!!

创建者 Ramil N

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Dec 17, 2020

It was a useful course

创建者 Jai J

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Oct 6, 2020

Very Insightful course

创建者 Abhinav

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Aug 17, 2020

Good course.Thank you.

创建者 MANSI K

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Jun 11, 2020

love to do this course

创建者 18BBA068-LAKSHMI N A B

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Sep 23, 2020

Thanks for learned it

创建者 Soud K S 2

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Aug 1, 2020

such a helpful course

创建者 Popoola M O

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Jun 28, 2020

Great learning avenue