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学生对 Yonsei University 提供的 International Entertainment and Sports Marketing 的评价和反馈

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492 个评分

课程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

热门审阅

WN

Feb 3, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL

Mar 11, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

筛选依据：

51 - International Entertainment and Sports Marketing 的 75 个评论（共 108 个）

创建者 Haneefa K G

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Jul 25, 2020

excellent presentations and videos

创建者 Penny M

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Sep 22, 2020

Good Examples and nice interviews

创建者 Akanksha S

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Apr 12, 2020

very nice narration and teaching.

创建者 Nisha U

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Jun 6, 2020

Very well structured course..

创建者 Luciano M S

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Jul 5, 2019

Very good and nice course ;-)

创建者 Vignesh.J

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Sep 1, 2017

Thanks for the superb course

创建者 唐植梅

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Mar 5, 2024

老師親切、演講生動，訪談的對象解說內容也非常具啟發性。

创建者 JAIRO A G N

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Aug 4, 2020

excellent teaching method

创建者 Gianluca O

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Mar 29, 2020

Thanks for everything!

创建者 Emrah Z

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May 9, 2020

Thank you Coursera :)

创建者 Logees w

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Mar 30, 2020

it very useful to us

创建者 KEWARIN S

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Apr 21, 2020

Well explained 🙏

创建者 maha r

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Sep 13, 2017

Good explanation

创建者 Daniel Z L

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Jul 25, 2020

Muy buen curso!

创建者 Vignesh H

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Jul 7, 2020

Amazing Tutor

创建者 Jovaugn C

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Jul 3, 2019

Great course!

创建者 Bruno M P

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Jul 21, 2017

Great course!

创建者 Shafi V

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Sep 12, 2020

Great course

创建者 Fernanda S

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Aug 19, 2025

Interesting

创建者 Irvin F

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Apr 15, 2018

REWARDING!

创建者 Gerardo P

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May 18, 2017

Excellent!

创建者 Omar M

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Oct 20, 2023

very good

创建者 Mitesh K C

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Apr 23, 2020

Excellent

创建者 Diego A P G

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Mar 8, 2017

Excellent