Name: International Entertainment and Sports Marketing
Brand: Yonsei University
Availability: OnlineOnly
Rating: 4.7 (108 reviews)

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学生对 Yonsei University 提供的 International Entertainment and Sports Marketing 的评价和反馈

4.7

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492 个评分

课程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

101 - International Entertainment and Sports Marketing 的 108 个评论（共 108 个）

创建者 AngieShi

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Feb 12, 2017

inspiring, easy to absorb

创建者 Abhishek D P

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Sep 22, 2020

Good

创建者 Shariful A

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May 31, 2020

The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.

创建者 Florencia

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Apr 7, 2020

Super basic. Descriptive with not real insights.

Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.