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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

MS

Aug 15, 2025

The course was amazing, the starting, the recent ending, the schedules, assessments & everything very affordable, Easy & smooth. The special thing was that it kept you learning new each day!!!

筛选依据:

151 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 175 个评论(共 532 个)

创建者 Felicia T

Apr 11, 2021

This Course was very interactive, the reading materials were also very useful to the course. thank you

创建者 Jonathan M T

Sep 5, 2020

The course is very insightful and appeals to people like me interested in starting my own business!

创建者 Bhaskaran s

Jun 16, 2020

This course was very interesting to learn and excellent teaching has been done, thank you coursera.

创建者 adachukwu o

May 7, 2020

It's packed with so much relevant knowledge and useful tips, most importantly delivered quite well.

创建者 Doris K

Apr 13, 2020

This course provides professional information helpful for students in the workplace. Thank you.

创建者 VIJAY K C

Nov 8, 2024

its a very intresting and helpfull course for me. I hope this course helps a lot in my career.

创建者 Mina A

Sep 16, 2023

The videos were very understandable and clear, and the course had a lot of helpful information

创建者 Vinay K M

May 31, 2018

Thank you so much for this lesson, i really loved it the way of explaining with clear examples

创建者 Jubin S S

May 6, 2020

The classes were very informative about various messge stratergies the brand loyality ...etc

创建者 Lucienne M

Feb 10, 2021

The course is a great opportunity to get introduced to Integrated Marketing Communications.

创建者 Avgi C

Oct 29, 2016

excellent course that covered a lot of areas with a good amount of and real case examples!

创建者 Ana M F R

May 7, 2020

Solo una observación. Manejarmejor el tono de voz de la instructora. Del resto, muy bien.

创建者 Murphy S A

Jul 23, 2020

It’s the best I have taken on Coursera so far. I so much love the lectures and lecturers

创建者 Fayia F

Jul 30, 2024

This is certainly one of the best courses I have gone through. Thank you IE University.

创建者 AMOAKO S

Oct 20, 2020

Am so comfortable to study such a course from my suitable mood anytime from this school

创建者 A S A

May 27, 2020

THANK YOU SO MUCH, WORTH JOINING THIS COURSE.THE INSTRUCTOR MADE EVERYTHING VERY CLEAR.

创建者 Khilan K

Apr 30, 2021

It was very difficult but it was very helpful for and also, It will be helpful for me.

创建者 Nicholas V

Mar 11, 2021

I very much enjoyed the coarse. It was well presented. The documents were very useful.

创建者 Agung W

Sep 4, 2020

The explanation is clear and easy to digest. It's best suited for people who are busy

创建者 Nataliya M

Jun 11, 2020

Thank you for this integrated course! It was very interesting, usefull and inspiring!

创建者 Ehab H B H

May 2, 2020

interesting approach. material is light, i suggest to include more advanced materials

创建者 Alexander V

Apr 2, 2020

This course provides all the essential information about IMC. Thank you so very much!

创建者 Simon J A H

Nov 3, 2020

Ideas are presented very well and in great order. Very informative and useful course

创建者 Oyelade J O

Jul 2, 2020

It was a really interesting course, honestly my best so far, very relatable and fun.

创建者 Iju S

May 26, 2020

Love this course with industry veterans sharing their experience, this is priceless!