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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

4.7
2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

MS

Aug 15, 2025

The course was amazing, the starting, the recent ending, the schedules, assessments & everything very affordable, Easy & smooth. The special thing was that it kept you learning new each day!!!

筛选依据:

126 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 150 个评论(共 532 个)

创建者 KUMAR H 1

Jun 26, 2020

It was a really interesting course and the best part about it was the various examples given for almost every new terminology.

创建者 Hamza

Jan 26, 2017

One of the best Moocs i have studied, i especially loved the way it was presented with very nice bright music.

Great job guys!

创建者 Esra C

Mar 19, 2021

Instructor is very revealing. The duration of the lesson was ideal and the questions in the lesson reinforced your learning.

创建者 Nila J

Dec 21, 2020

I enjoyed this course. It got me excited to enrol for more on Coursera. I can't wait to learn more, thanks to this platform!

创建者 Yashmita H

Aug 4, 2018

Amazing, very informative and a mix of perfect knowledge required to understand Integrated Marketing Communication. Thanks!

创建者 Anfisa R

May 12, 2024

Thank you for a wonderful journey into various marketing theories, techniques and lifehacks! Really enjoyed the course <3

创建者 Aparna N

Sep 14, 2020

Very happy and satisfied with the course.It helped me a lot to explore in integrated marketing communications. Thank you..

创建者 Manar M E M

May 9, 2020

Realy it's very interesting and important to me and all marketers I will advise any marketing employees to joining now.

创建者 Thamara M

Aug 29, 2016

Thanks for this course, it helps me to refresh concepts and learn new ones Highly recommended. Really dynamic and catchy.

创建者 Ricardo R

Sep 18, 2016

Billiant.

Perfect video production. The topics are very interesting and the teacher delivers the message interestingly.

创建者 Neelasri B

Aug 30, 2020

It is a good course. I managed to finish it in two days and I am sure the knowledge gained will help me in my career.

创建者 Rajnish K

Jan 7, 2019

Professor taught giving lot of examples which helped me out to relate the theories. It was a good learning experience

创建者 Susan D

Apr 26, 2021

Amazing course, I learned a lot more about PR and Advertising. Ready to put in practice all this in my career field!

创建者 YASH J

Jun 14, 2020

A brilliant course which will provide abundant knowledge about the various marketing and communication techniques.

创建者 Ramya K P

May 10, 2020

it was a great learning experience. Examples cited were very interesting. the assessment process was also good.

创建者 ADI C

Sep 25, 2020

I find this course very informative. It is structured in an way that to help you grasp its content very easily

创建者 武利鑫

Jun 14, 2016

I am very like the teacher's teaching style ,It teaching many aspects of markting which we should make effort.

创建者 Bhagya M

Oct 8, 2021

It is very helpful for improve my skills regarding integrated marketing communications. Thank you very much.

创建者 DrKavitha R G

Apr 18, 2020

Excellent way of explaining all concepts including the interviews of David Gracia, FCB, Monica Moro, , etc.

创建者 Satesh K A J

Jul 6, 2020

A great learning experience along with a greater knowledge acquired.

Thank you to the Professor Eda Sayin.

创建者 Ansu A T

May 6, 2020

The videos for learning session was really helpful and reading it once again made it more clear thank you

创建者 Bhaskar M

Mar 31, 2020

Its a great experience and learning. As a professional the course has added a great value to my profile.

创建者 Jaimie W

Dec 7, 2018

Full of useful information. A must for anyone wanting to embark on a career in marketing communications.

创建者 Nicoleta V

Jul 16, 2017

Very interesting and captivating class, with a lot of fun examples and interviews from industry experts.

创建者 Stacy O

Jun 23, 2017

I am extremely happy with this course, reminded me of some of the things we need to work in an IMC field