Chevron Left
返回到 Influencer Marketing Strategy

学生对 Rutgers the State University of New Jersey 提供的 Influencer Marketing Strategy 的评价和反馈

4.3
191 个评分

课程概述

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

热门审阅

TM

Dec 19, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

GS

Feb 19, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

筛选依据:

51 - Influencer Marketing Strategy 的 63 个评论(共 63 个)

创建者 Paloma L

May 5, 2020

Me ha encantado el curso. El profesor se enrolla mucho en cosas que no son importantes, pero por otra parte, da claves importantes para introducirse en este mundo. Sinceramente, creo que si se quita todas las "historietas" que cuenta, y dejando lo esencial, se podría reducir a la mitad. No obstante, lo recomiendo. Ahora eso sí, paciencia.

创建者 Sarah V

Oct 21, 2020

Overall, the class was very informative and helpful, one of the better marketing classes I've taken on Coursera. The video portions with the instructor could use a little work (ie: he's not looking at the camera many of the times, walks out of frame, etc), but overall is was good.

创建者 Giridhar N

Sep 20, 2020

A very well designed curriculum, a very experienced and eloquent instructor in Mr. Jaroboe, and a delivery methodology based on cases. It was very informative and I was very much able to apply many of the concepts directly in my work. Thank you

创建者 Nanya S

May 20, 2020

Has a lot of good information for beginners. However, towards the last two weeks, the videos have some editing glitches, and the transcribed part is incorrect in one of the videos. Overall it's still quite useful.

创建者 Steph L

Sep 23, 2019

Very important to what I'm doing for my job & had some insightful lectures. Sometimes it can be repetitive, but I saw that as a chance to reinforce important points of the strategy.

创建者 Ruggero B

May 7, 2020

Interesting content. I would suggest to Mr. Jarboe to use visual aid, slides during his lessons also for the Mooc's students. Maybe a course as public speaker

创建者 Beatrice B

Sep 10, 2019

Very insightful. Provided a lot of techniques on how we could promote the value of Influencer Marketing to our stakeholders.

创建者 Daniel G

Jun 28, 2021

Overall is a great learning experience and very applied

创建者 Deleted A

Sep 29, 2020

Happy to learn

创建者 Rena E

Oct 4, 2022

i feel like this course is super analytic and not to the point....

too much overanalysis over the same thing.

This is my point of view,

Thank you

创建者 kanishk l

Apr 18, 2022

This is so bad that it needs to be taken down by Coursera.

创建者 Mary A

May 29, 2022

Its course? or water?