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学生对 ESSEC Business School 提供的 The fundamentals of hotel distribution 的评价和反馈

4.7
1,451 个评分

课程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

热门审阅

LD

Jan 6, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

IM

Sep 6, 2016

I like it and I did never imagined the abundance of its content based on today's market. Really the course helped me a lot and immediately started implementing what I learned. Thank you Coursera

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101 - The fundamentals of hotel distribution 的 125 个评论(共 354 个)

创建者 PARK K

May 28, 2017

Thank you for the useful and fun course. It helps a lot to understand the Hotel distribution channels, especially OTAs

创建者 Vic S

Jan 2, 2017

Great overview, it helps to have general concepts to better understand the importance of each distribution channel.

创建者 Adedayo D B

Jun 29, 2016

Really enjoyed this course, very informative and good for someone joining the hospitality world for the first time.

创建者 Marina G G

May 13, 2020

I really enjoyed learning a bit closer about all the different channels of distribution and their pros and cons.

创建者 ken h

Nov 7, 2016

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

创建者 Kush G

Jun 28, 2022

This course was one of the finest course skills I have experienced with top mentors and skill development.

创建者 Nam P

Sep 15, 2021

The course provides valuable knowledge for career path for who desire to become a successful hotel manager

创建者 MARIA J T T

Oct 12, 2024

Las videolecciones del profesor junto con el material complementario y los quizzes fueron de mucha ayuda.

创建者 ITZEL P J G

Sep 30, 2023

me gusto este curso por la cual vi los niveles de competición y estrategias de como crecer y emprender

创建者 Jesús A S G

Jun 1, 2020

I can say that I learnt, thanks the course I understand in a big picture how the hotel and OTAs work.

创建者 Gabriela D C

Feb 4, 2024

Uno de los mejores cursos que he tomado, ahora a poner en practica lo aprendido ! Muchas gracias!!

创建者 javier P G

Oct 3, 2016

Excellent course about Hotel distribution, The course give me tools to apply right away on my job.

创建者 Deleted A

Jun 7, 2021

Excellent course, the topics covered during the course are clearly explained. Very good teachers.

创建者 Lily I

Aug 7, 2024

I really enjoyed the content and learnt a lot of new techniques that are applicable to my hotel.

创建者 DAMILOLA A

Mar 1, 2023

i really enjoyed learning about hotel distribution, now i see the importance of business schools

创建者 Alberto J C S

Sep 11, 2024

Excelente curso que nos aporta de manera sustancial en el manejo de la distribución hotelera

创建者 George H M

Sep 27, 2024

une véritable formation professionnelle capable de créer des vraie gestionnaires des hôtels

创建者 Viktoria K

Aug 7, 2016

Great course for hospitality business giving a profound overview to driving hotel activity!

创建者 VUONG.NTM1781 2

Sep 18, 2021

This course is very useful for me. Thank you Essec Business School and Coursera very much!

创建者 Ralph K

Mar 20, 2018

Gave me lots of idea on the importance of OTA channel as well as distribution channel mix!

创建者 Estibaliz C A

Apr 4, 2023

It was very interesting to learn day by day, for sure it helps in my career to grow more

创建者 Gaurav R

Jun 15, 2020

Really loved it for starters...!! Lays down a solid foundation for further modules ahead.

创建者 Stanley M

Mar 1, 2016

The course is brief and rich in knowledge. It was really exciting in taking this course.

创建者 Angel E N A

Aug 3, 2020

Great information and insight although the delivery could be a little bit more dynamic.

创建者 Ernest K

May 15, 2021

It gave me a healthy respect and appreciation of the importance of Hotel Distribution