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学生对 ESSEC Business School 提供的 The fundamentals of hotel distribution 的评价和反馈

4.7
1,451 个评分

课程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

热门审阅

LD

Jan 6, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

IM

Sep 6, 2016

I like it and I did never imagined the abundance of its content based on today's market. Really the course helped me a lot and immediately started implementing what I learned. Thank you Coursera

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51 - The fundamentals of hotel distribution 的 75 个评论(共 354 个)

创建者 Mario J F

May 29, 2020

Great Course, if you wish to learn the basics of Hotel Distribution or just refresh your knowledge this course is an amazing tool. My compliments to ESSEC and Professor Peter they achieved a great learning product!

创建者 Ramin Z

Jan 14, 2019

This course was designed with real life examples, therefore was matching my experience where now I can apply to my daily job to improve our hotel scores and to evaluate the our distribution channels. Thank you.

创建者 Paupardin

Feb 28, 2021

This MOOC was simply outstanding. Very interesting lectures with top professors, very clear. I learned a lot and have the impression I understand the issues much better. Strongly recommended !

创建者 Lina M Q C

Feb 26, 2021

Es un extraordinario curso para personas que no tienen conocimientos sobre este tema. Definitivamente ha valido cada minuto invertido. Lo ideal es hacer todo el Mooc. Sin duda lo recomiendo.

创建者 Swagat R P

Feb 18, 2022

One of the best courses that I found on Coursera that not only teaches the basics of Hotel Distribution but helps you dive deeper into the very subject and helps in gaining a needful skill.

创建者 Mrs P

Feb 7, 2016

Very detailed and easy to understand lectures, that discover complicated inside of hotel industry in a simple way. Great professors made my pleasant learning experience.

Thank you so much!

创建者 Carlos A R J

Jul 17, 2025

Conteúdo claro, preciso e conciso. Entrega as informações de forma direta, sem enrolações e de maneira bem profissional. Em resumo, cumpre com o proposto. Obrigado pela oportunidade.

创建者 Tehron M

Jan 31, 2024

I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.

创建者 Giuliana L

Feb 17, 2020

Me pareció muy bueno y completo. Ahora tengo una mejor idea de como aprovechar al máximo los canales de distribución para mi hotel y hacer lograr obtener el mejor rendimiento.

创建者 weng k

Oct 22, 2018

i've accidentally click cancel subscription, but i will repurchase again. Is really informative and helping to understand in more systematically way. Strongly recommend.

创建者 Shakur R

Feb 25, 2019

Excellent course that can help any beginner hotelier to get familiar to the available hotel distribution options and then understand how to maximize returns through it.

创建者 Herwin

Nov 18, 2015

For my first online course and wishing to have a broader knowledge of hotel distribution, it has been very enriching and will undoubtedly help me in the near future.

创建者 Hugo V

Apr 21, 2020

It was a very useful program, perfectly explained, with the right amount of content, exercises and extra readings that enrich the learning process. 100% recommended

创建者 yasmin m z a

Jan 5, 2021

Excelente! es un curso en el cual no solo reforcé lo que lleve aprendiendo en mi carrera y el trabajo sino que también pude actualizarme, lo recomiendo totalmente.

创建者 Ricardo a c c

May 4, 2020

A general knowledge about the different channels of distribution of a hotel in the market. What they are, the challenges and suggestions for an optimum management.

创建者 Yuanqiang P

Apr 18, 2019

A very good source to get the basic knowledge of the fundamentals of hotel distribution.

Makes me better to get involved in the next course, revenue management.

创建者 Aina H

Nov 18, 2019

Immersive course with clear explanation and examples. Might need a few updates though. Recommended for people who already are familiar with the hotel industry

创建者 Xiaolei Z

Jan 15, 2022

It's my first time doing online course with coursera,I find it's very useful and the organization of course is perfect, I love it and I will continue learn!

创建者 Christos K

Sep 22, 2020

Very Insightful course to the understanding of hotel distribution systems, the channels that can be adopted by each property, and the pros and cons of each!

创建者 Twinkal D

Dec 21, 2017

The Course widened my knowledge about Hotel chains, Marketing strategies and OTAs as effective partners. Thank you coursera for such wonderful opportunity.

创建者 Yanick L

Mar 8, 2017

Very good course. Great overview on Hotel distribution from many perspectives. Balances well the pros and cons of the various channels. Good essays as well

创建者 Ibán M T

Oct 26, 2015

The cuorse was really amazing and has infomation that approach into the business providing encourage.

I am expecting for the next, see you soon!

Thanks you.

创建者 Kannan S

Apr 6, 2021

Gained an in-depth knowledge on Hotel Distribution and how best a hotel can work with an OTA.Special Thanks to our Learned Instructor Mr.Peter O'Connor.

创建者 Maureen N

Jun 23, 2020

Was Challenging in the beginning but that pushed me to concentrate more and work harder.

Both tutors were excellent. Looking forward to the next Course!

创建者 Zulqarnain C

Jun 4, 2022

it was an excellent course, after going through this , i have learned a lot of new attributes which can be utilised to increased the revenue of hotel.