What is the future of AI in sales?

AI will further automate sales processes, enhance personalization, predict customer behavior, and support virtual assistants. It’s set to make sales more efficient, data-driven, and scalable.

How will generative AI impact SEO?

Generative AI will accelerate content creation, improve keyword optimization, and enhance user intent targeting. It can also support automated meta descriptions and structured data generation, reshaping SEO strategies.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI Course for Marketing, Sales, and Campaigns

Generative AI Course for Marketing, Sales, and Campaigns

位教师：Priyanka Mehta

包含在 Coursera Plus 中

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3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Create AI-generated content for blogs, emails, videos, and social media
Use GenAI for sales forecasting, CRM management, and churn prediction
Build effective cross-sell, upsell, and lead generation strategies
Apply ethical and strategic GenAI practices for scalable business impact

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

This comprehensive Generative AI in Sales and Marketing course equips you with the skills to create, implement, and scale AI-driven strategies for modern business growth. Begin by mastering how GenAI transforms digital marketing—generate content for blogs, social media, emails, videos, and visualizations. Learn to personalize campaigns and analyze performance with AI-powered KPIs. Progress to advanced sales applications including forecasting, CRM optimization, churn prediction, and building persuasive pitches and marketing plans. Deepen your strategic toolkit with GenAI-based upsell, cross-sell, and lead generation techniques, while understanding the ethical considerations and emerging trends shaping the future.

You should have a basic understanding of digital marketing or sales workflows and familiarity with using productivity or analytics tools. By the end of this course, you will be able to: - Automate Content: Generate AI-powered marketing content across channels - Optimize Sales: Apply GenAI to forecasting, CRM, and customer insights - Drive Strategy: Build effective cross-sell, upsell, and lead-gen plans - Lead with AI: Use GenAI responsibly to power scalable business growth Ideal for marketers, sales professionals, and business leaders embracing AI.

Learn how to transform your marketing efforts with Generative AI in this comprehensive module. Explore GenAI’s role in digital strategies, content creation, and personalized campaigns. Master how to generate blogs, emails, social media posts, images, and videos using AI tools. Understand KPIs and use GenAI for marketing analytics and data visualizations. Ideal for digital marketers and content strategists.

涵盖的内容

22个视频1篇阅读材料7个作业

22个视频总计142分钟

Learning Objectives1分钟
Role of Generative AI in Marketing4分钟
Examples of Generative AI in Marketing5分钟
Introduction to Digital Strategies in Marketing4分钟
Implementation of Generative AI in Digital Strategies and Importance4分钟
Key Performance Indicators2分钟
Type of Marketing Strategies - Part 13分钟
Type of Marketing Strategies - Part 22分钟
Demo: Creating Content for Mobile Marketing Messages8分钟
Role of Generative AI in the Pillars of Marketing7分钟
Examples of Product Centric and Promotion Centric Content5分钟
Demo: Creating an Image for a Product Using Generative AI5分钟
Demo: Creating a Video Using Generative AI7分钟
Demo: Creating a Video Using AI Generated Script12分钟
Demo: Creating Content for Articles and Blogs14分钟
Demo: Creating an Email Strategy using Generative AI3分钟
Demo: Creating Dynamic Email Content Using AI21分钟
Demo: Creating Social Media Posts Using Generative AI3分钟
Demo: Creating Content for Social Media Posts Using Generative AI18分钟
Analyzing Marketing Data Using Generative AI0分钟
Demo: Designing Generative AI Enhanced Data Visualizations5分钟
Key takeaways1分钟

1篇阅读材料总计10分钟

Course Syllabus 10分钟

7个作业总计130分钟

Quiz on Role and Application of GenAI in Marketing15分钟
Quiz on Digital Strategies and Marketing Framework15分钟
Quiz on Exploring Marketing Strategies and Content Creation15分钟
Quiz on Multimedia and Text Content Generation15分钟
Quiz on Personalized Campaigns and Social Media Content15分钟
Quiz on Marketing Analytics with Generative AI15分钟
Assessment for Introduction to Marketing with GenAI40分钟

Unlock the power of Generative AI in sales with this hands-on module. Learn to forecast trends, analyze sales data, and visualize insights using AI tools. Improve CRM, pipeline management, and churn prediction. Create personalized sales pitches, marketing plans, and customer surveys. Explore pricing strategies, virtual sales assistants, and CLV prediction—ideal for sales and business professionals.

涵盖的内容

20个视频6个作业

20个视频总计96分钟

Learning Objectives1分钟
Introduction to Sales Trends Forecasting6分钟
Importance and Benefits of GenAI in Forecasting Sales Trends3分钟
Demo: Creating Visualization for Sales Data Analysis9分钟
CRM, Pipeline, and Customer Management7分钟
Customer Retention and Churn Prediction5分钟
Customer Retention and Churn Prediction: Case Study2分钟
Demo: Generating a Sales Pitch Using ChatGPT4分钟
Optimizing Pricing and Promotions7分钟
Promotional Activities1分钟
Chatbots and Virtual Sales Assistants6分钟
Building Personalization Communication Using GenAI2分钟
Demo: Crafting a Customer Service Feedback Survey7分钟
Marketing Plan with GenAI2分钟
Demo: Creating a Customized Marketing Plan3分钟
Demo: Building a Buyer Persona Using ChatGPT6分钟
Demo: Building a Stategic Sales Campaign6分钟
Customer Lifetime Value Prediction with GenAI3分钟
Demo: Calculating CLV Prediction Using Generative AI6分钟
Key Takeaways1分钟

6个作业总计115分钟

Quiz on Forecasting and Sales Data Analysis15分钟
Quiz on CRM, Pipeline, and Customer Management15分钟
Quiz on Sales Communication and Pitching15分钟
Quiz on Strategic Marketing and Campaign Design15分钟
Quiz on Value Prediction and Customer Insights15分钟
Assessment for Introduction to Sales with GenAI40分钟

Explore real-world GenAI strategies and future trends in this impactful module. Learn how GenAI enhances sales and marketing through upselling, cross-selling, and lead generation strategies. Discover ethical considerations, industry use cases, and marketing optimization techniques. Ideal for professionals looking to implement AI-driven, future-ready business strategies.

涵盖的内容

12个视频4个作业

12个视频总计64分钟

Learning Objectives0分钟
Implementation and Benefits of GenAI in Sales and Marketing5分钟
How GenAI Addresses the Challenges Faced in Traditional Models?3分钟
Demo: Building a Cross-Sell Strategy for a Product8分钟
Demo: Creating the UpSell Strategy for a Product7分钟
Demo: Enhancing Lead Generation Using GenAI10分钟
Key Trends for the Future of Marketing3分钟
Marketing Strategy Optimization4分钟
Ethical Considerations for AI in Sales and Marketing5分钟
Demo: Designing the Marketing Strategy Optimization Techniques5分钟
Case Study6分钟
Key Takeaways2分钟

4个作业总计85分钟

Quiz on GenAI Applications and Industry Benefits15分钟
Quiz on Practical Strategy Building with GenAI15分钟
Quiz on Emerging Trends and Ethical Considerations15分钟
Assessment for Strategies, Future, and Success Stories40分钟

位教师

Priyanka Mehta

Simplilearn

62 门课程25,872 名学生

提供方

Simplilearn

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常见问题

Generative AI is used to create personalized content such as emails, blogs, social media posts, images, and videos. It streamlines campaign creation and boosts engagement through automation and data-driven insights.

AI helps analyze customer data, predict trends, automate outreach, and personalize content. It enhances CRM, improves lead scoring, and supports smarter decision-making across sales and marketing funnels.

AI powers content generation, A/B testing, audience targeting, performance tracking, and personalization. It enables real-time adjustments and improves ROI by optimizing campaign effectiveness.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.