中McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.
Generative AI: Accelerate your Digital Marketing Career
您将学到什么
Job-ready, practical skills for leveraging generative AI in digital marketing
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
April 2025
作业
18 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有6个模块
This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.
涵盖的内容
8个视频2篇阅读材料3个作业2个应用程序项目2个插件
In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.
涵盖的内容
4个视频1篇阅读材料3个作业3个应用程序项目1个插件
In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.
涵盖的内容
6个视频1篇阅读材料3个作业3个应用程序项目1个插件
In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.
涵盖的内容
5个视频1篇阅读材料3个作业3个应用程序项目1个插件
In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.
涵盖的内容
6个视频1篇阅读材料4个作业1个应用程序项目3个插件
This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.
涵盖的内容
3个视频2篇阅读材料2个作业1个应用程序项目2个插件
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常见问题
Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Generative AI also streamlines content creation, generating text, images, and videos efficiently.
Digital marketers can use generative AI to create engaging blog posts, social media captions, email campaigns, and ad copy tailored to different audience segments. They can also use AI to identify high-ranking keywords, generate meta descriptions, and improve content for search visibility. It’s a powerful tool to make their work faster and more effective.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
更多问题
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