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GenAI for Content Creation

Coursera PlusMonthly 3 个月课程4 折优惠 ，让你轻松掌握闪耀技能。立即节省

GenAI for Content Creation

位教师：Starweaver

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Analyze prompts using the Universal Prompt Structure (Subject, Context, Style, Constraints, Output) to diagnose failures across AI tools.
Produce a complete short-form video by executing the full Claude → Nano Banana Pro → Veo 3.1 / Seedance 2.0 workflow from a single brief.
Develop scene-by-scene prompt documents in Claude that downstream image and video tools can execute without rework.
Generate character sheets, cinematic reference scenes, and key frames with consistent visual continuity using Nano Banana Pro.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有4个模块

GenAI for Content Creation teaches creators and business professionals how to build AI-generated video content using a modern multi-tool production workflow. Designed for practitioners already using AI tools like Claude, ChatGPT, Gemini, and image or video generation platforms, the course moves beyond basic prompting into structured content production.

Learners use Claude to create scripts, storyboards, and scene-by-scene prompt documents; Nano Banana Pro to generate consistent characters, cinematic reference scenes, and key frames; and Veo 3.1 or Seedance 2.0 to animate those assets into short-form video content. The course also covers voice generation with ElevenLabs V3, prompt engineering frameworks, visual continuity, temporal coherence, AI disclosure requirements, and C2PA Content Credentials. Through guided demonstrations and a production-focused capstone project, learners build a reusable AI content creation workflow that supports scalable video production for marketing, storytelling, social media, and digital content teams.

单元详情

This module introduces the major shift from isolated prompts to structured AI production pipelines. Learners explore the Universal Prompt Structure and understand how prompt documents coordinate multiple AI tools in a single workflow.

涵盖的内容

3个视频2篇阅读材料1次同伴评审

3个视频总计21分钟

The 2026 Shift: From One-Off Prompts to Workflow Pipelines 7分钟
The Universal Prompt Structure: Subject, Context, Style, Constraints, Output 7分钟
Claude as Director: The Scene-by-Scene Prompt Document 7分钟

2篇阅读材料总计10分钟

Welcome to the Course: Course Overview5分钟
Building Effective Agents 5分钟

1次同伴评审总计20分钟

Hands-On-Learning: Diagnose and Direct — Apply the Universal Prompt Structure with Claude20分钟

This module focuses on scripting, storyboarding, and planning before visual production begins. Learners use Claude to build structured brief packs, timed scripts, and detailed storyboard prompt documents.

涵盖的内容

3个视频1篇阅读材料1次同伴评审1个讨论话题

3个视频总计16分钟

Scripting with Claude: Beats, Pacing, and the Brief Pack 6分钟
Storyboarding with Claude: From Script to Scene-by-Scene Prompts 5分钟
Voice and Audio (Parallel Track): Direction, Cloning, and the Audio Lane 5分钟

1篇阅读材料总计5分钟

Long Context Prompting Tips 5分钟

1次同伴评审总计20分钟

Hands-On-Learning: Plan and Direct — Build the Pre-Production Package with Claude20分钟

1个讨论话题总计10分钟

Designing an AI Voice Workflow for Brand Impact10分钟

This module explores visual continuity and AI-assisted image generation workflows. Learners generate character sheets, cinematic reference scenes, and production-ready key frames using Nano Banana Pro.

涵盖的内容

3个视频1篇阅读材料1次同伴评审

3个视频总计16分钟

Character Creation: Reference-Conditioned Generation and Locked Descriptors 6分钟
Cinematic Reference Scenes: Style Anchors for the Whole Piece 5分钟
Key Frames and Iteration as Craft 5分钟

1篇阅读材料总计5分钟

Gemini Image Generation 5分钟

1次同伴评审总计20分钟

Hands-On-Learning: Direct Nano Banana Pro — Build a Character Sheet, Cinematic Reference, and Key Frame20分钟

This module brings the full workflow together by transforming key frames into animated motion clips using Veo 3.1 and Seedance 2.0. Learners also explore disclosure requirements, provenance standards, and platform publishing decisions.

涵盖的内容

3个视频1篇阅读材料1个作业2次同伴评审1个讨论话题

3个视频总计22分钟

Key Frame to Motion: Temporal Coherence and the Veo / Seedance Choice 6分钟
Release Decisions : Workflow Shape, Platform Fit, and Disclosure 5分钟
Guided Capstone: End-to-End Pipeline on a Single Brief 11分钟

1篇阅读材料总计5分钟

Veo by Google DeepMind 5分钟

1个作业总计20分钟

GenAI for Content Creation20分钟

2次同伴评审总计80分钟

Hands-On-Learning: From Key Frame to Released Asset — Direct Motion and Disclosure20分钟
Project: Ship a 30-Second Vertical Short — Run the Full GenAI Pipeline End-to-End 60分钟