Creo Incubator
Gaining Buy-In from Senior Leadership

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Creo Incubator

Gaining Buy-In from Senior Leadership

Martine Abboud

位教师:Martine Abboud

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
无需具备相关经验
2 小时 完成
灵活的计划
自行安排学习进度

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最近已更新!

January 2026

作业

1 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有2个模块

This module equips learners with the strategic communication and organisational insight required to secure buy-in from senior leadership for ideas, initiatives, and change efforts. Participants begin by learning how to build strong, evidence-based arguments that demonstrate credibility and align proposals with organisational priorities. They explore how to interpret leadership expectations, craft persuasive messages, and present recommendations in a way that resonates with decision-makers. Learners then dive into best-practice frameworks for strengthening influence and strategic alignment. Using McKinsey’s 7S Framework, participants assess how structure, systems, skills, and culture shape organisational readiness, ensuring their proposals are positioned for maximum relevance and impact. The module also introduces Kotter’s 8-Step Change Model, guiding learners in designing change initiatives that build momentum, engage stakeholders, and achieve successful adoption across the organisation. Through videos, activities, and reflective exercises, participants practise techniques for communicating value, managing resistance, and presenting confidently in high-stakes settings.

涵盖的内容

2个视频1个讨论话题4个插件

This module includes course discussion and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.

涵盖的内容

1个作业1个讨论话题

位教师

Martine Abboud
Creo Incubator
13 门课程17 名学生

提供方

Creo Incubator

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