This course establishes a strong foundation in the sports marketing industry, beginning with key definitions, its broad scope, and the emotional resonance that sets it apart. Learners will examine how sports marketing differs from traditional marketing and why sports serve as a powerful cultural and social force.


您将学到什么
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
您将获得的技能
- Price Negotiation
- Public Relations
- Product Marketing
- Strategic Partnership
- Brand Management
- Return On Investment
- Marketing
- Branding
- Sales Process
- Advertising
- Consumer Behaviour
- Emotional Intelligence
- Marketing Strategy and Techniques
- Creative Thinking
- Digital Marketing
- Customer Engagement
- Marketing Analytics
- Key Performance Indicators (KPIs)
- Stakeholder Management
- Data Analysis
要了解的详细信息

添加到您的领英档案
August 2025
8 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
Gain a clear understanding of what makes sports marketing distinct. This module covers its definition and scope, how it differs from general marketing, and examines the powerful emotional and cultural role of sports in society.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Explore the fundamental principles that shape successful sports marketing. Learn about the sports consumer, the application of the marketing mix (4Ps) in a sports context, and how loyalty, passion, and identity influence marketing strategies.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Delve into the network of key stakeholders—teams, leagues, athletes, sponsors, and media—and see how their relationships drive the industry. Analyze how sponsorships, partnerships, and endorsements create value, and learn from successful marketing ecosystems in major global leagues.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Master the metrics that matter. This module focuses on identifying key performance indicators (KPIs), tools for evaluating the effectiveness of campaigns, and understanding the critical role of ROI in sponsorship and advertising decisions.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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