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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,482 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

6226 - Foundations of Digital Marketing and E-commerce 的 6250 个评论(共 7,098 个)

创建者 La'Bria W

Mar 10, 2023

I think you get great foundational knowledge. The introduction of the various types of jobs in the industry is a little long for me, but I think that's because I already have an idea of what I want. I would highly recommend.

创建者 Erika B

Sep 26, 2023

Great overview of important information and vocabulary in this field! Needs more engaging content to help learn information for different learning styles. Could be boring at times and wished it had more interesting content.

创建者 Scott E

Apr 28, 2023

Great digital marketing and e-commerce content. I would recommend to anyone interested in a marketing career. This course would also benefit anyone with a marketing background who focuses more on classical marketing themes.

创建者 Daniella A

Aug 28, 2023

Good course I learnt a lot, I found you can complete one week a day, I took a lot of notes so I can remember and use what I've learnt in my job applications, I'm excited to see what the rest of the course has to bring.

创建者 Marcus B J

Sep 23, 2022

Provides a good overview of what to expect in upcoming courses. A detail of what the course id about and how it prepares you for what's to come. Looking forward to the actual hands-on experience parts of the program.

创建者 Oct_chi B

Jun 3, 2023

This course has opened my mind a lot on how the digital marketing platform works, it has not only given me a skill but it has also implemented a desire in me to further study in this field to acquire more knowledge.

创建者 Kenya N C I

Jan 2, 2025

Me encanto, pongo 4 estrellas porque me gustaría que también comentaran plataformas los expertos en donde podamos buscar empleos relacionados o herramientas en las que podamos obtener más información o practicarlo.

创建者 Justin L

Sep 19, 2025

Algunas veces hay ciertos conceptos que se explican demasiado rápido, entiendo que son cursos cortos, pero sería mejor enseñar un poco con ejemplos visuales, mas allá de explicar un tema de forma rápida con teoría

创建者 Grace V

May 1, 2023

Thought that it covered a lot of things. However, retention wise, I think that there should be packaged notes or slideshows to compress the material in order to go back and easily study on own time for the future.

创建者 Deleted A

Sep 10, 2023

very good in detail course loved it. thank you google and coursera for giving me financial aid. one recomendation would be to add in depth animaton to the topic im currenty studying in the course. thank you again

创建者 Leguier K

May 8, 2024

Very good and clear introduction to Digital Marketing, understanding the principles and core concepts orbiting in this vast field was possible with this part of the course. Would recommend to study each Modules.

创建者 Scott F

Jun 28, 2022

Clear, well-written, well-organized material that is easy to follow. One construction criticism: Some of the quiz questions are nitpicky, i.e., some of the responses are unnecessarily similar to one another.

创建者 Johnny A M

Nov 14, 2025

Me encanto, aprendi cosas que no sabia y nunca habia escuchado, pero algunos conceptos como SEO, SEM aun no me quedan claros... volvere a los videos a repasarlos. El curso es elemental pero instructivo.

创建者 Lohith G H J

Oct 16, 2022

Did not teach what analytic tools we can use to analyse campaings and also a demonstration of fb and google campaign would have helped the candidated a lot more. But again a great course. Thanks a lot

创建者 Joshua G

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

创建者 Anthony M

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

创建者 Christine M B

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

创建者 ANGELA B

Mar 18, 2025

Interpretar y analizar datos, entre otras pautas para toma de decisiones en una organización, explorar necesidades del mercado si estas explorando nuevos mercados laborales en marketing digital.

创建者 Tran B N

Jun 21, 2022

After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.

创建者 Chinmoyee P

Jun 20, 2025

Not only is the course excellent, but the mentors were outstanding. The way they made learning digital marketing fun is beyond words, and I wish more courses offered this style of instruction.

创建者 Trixy A

Feb 14, 2024

As a beginner with no marketing background, I found the information very digestible. I was able to grasp the concepts and through the quizzes and reviews it helped to retain the information.

创建者 Kenaz E

Jul 14, 2023

I thought the course was very informative and very easy to progress through. I think I am going to enjoy the rest of this course tremendously and I'm excited about my new career direction.

创建者 Deepak K

Aug 30, 2022

This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.

创建者 Bart T

May 15, 2023

The course materials were easy to follow and easy to take notes. One thing the quizzes and lectures were sometimes not using the same phrases that made it harder to get a correct answer.

创建者 Vikas Y

Jul 28, 2022

Its a great course for introduction about the basic concepts of digital marketing.

But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.