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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5001 - Foundations of Digital Marketing and E-commerce 的 5025 个评论（共 7,120 个）

创建者 David G

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Jun 8, 2023

Great course

创建者 Gustavo M E

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May 29, 2023

Nice content

创建者 Bignard U R

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May 14, 2023

Great Tutors

创建者 Jai S

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Apr 25, 2023

Great Course

创建者 bounphet t

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Apr 22, 2023

great course

创建者 Folasayo I

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Apr 15, 2023

Very helpful

创建者 Likitha P

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Apr 9, 2023

Great course

创建者 antonija s

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Mar 21, 2023

Loved it! <3

创建者 Rohan M

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Mar 18, 2023

Great course

创建者 Mohamed A

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Feb 26, 2023

its so great

创建者 Ajay j

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Feb 22, 2023

GREAT COURCE

创建者 D P R J

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Feb 18, 2023

great course

创建者 Amna

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Jan 20, 2023

very helpful

创建者 Fady W

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Jan 15, 2023

AMAZINGGGGG!

创建者 Maher T

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Jan 12, 2023

informative

创建者 Bienvenido T

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Dec 30, 2022

Aweomeness!!

创建者 Phuong A B

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Dec 11, 2022

Very helpful

创建者 Ainthukan K

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Nov 29, 2022

Good course!

创建者 Priyanka K

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Nov 24, 2022

great course

创建者 Rasti S

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Nov 24, 2022

fun to learn

创建者 Srashti N

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Nov 20, 2022

Great course

创建者 saket b

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Nov 7, 2022

Nice Content

创建者 Robert G

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Nov 7, 2022

Illuminating

创建者 YOUNESS E

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Nov 4, 2022

Great course

创建者 Dmitrii M

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Nov 3, 2022

Sick course.