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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

2826 - Foundations of Digital Marketing and E-commerce 的 2850 个评论（共 7,123 个）

创建者 Anli L

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Aug 9, 2024

The course is structured and designed, easy to follow.

创建者 Fabian B

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Jul 22, 2024

excelente curso aprendi mucho y seguire capacitandome.

创建者 Pratika C

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Apr 2, 2024

The best place to study. Everything is so well taught.

创建者 Usman A

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Feb 16, 2024

Very well structured and organized, Highly Recommended

创建者 Sanskar k

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Jan 29, 2024

It was a wonderful explanation video i have ever seen

创建者 Hanna G

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Jan 14, 2024

Did learn a lot with this course. Fun and interactive.

创建者 Thais O

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Jul 26, 2023

Comprehensive and engaging content. Totally recommend!

创建者 Abisoye O

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Apr 11, 2023

The course is really enlightening, I have learnt a lot

创建者 Crystal C

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Mar 29, 2023

Well structured courses and provide complete insights.

创建者 Tânia d A

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Mar 18, 2023

Very good. Many thanks for all the information shared.

创建者 Muhammad O S K

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Feb 2, 2023

Humbled! Grateful in learning new areas of E-commerce.

创建者 Inam A

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Dec 20, 2022

A great starting point for digital marketer aspirants.

创建者 Ali H

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Nov 30, 2022

It's a great course. Everything is explained in detail

创建者 Exploring W K S

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Oct 30, 2022

super good and very complete also detail on everything

创建者 Anas I

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Oct 8, 2022

Each and everything was delivered with a smooth pase.

创建者 Ayaan K

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Sep 27, 2022

it help you in learning lot of thing about e commerce

创建者 Juliana K

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Sep 18, 2022

Good to learn about Digital Marketing and E-commerce.

创建者 Nabil K

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Jul 31, 2022

Detailed, organized with a super explanation and info.

创建者 Guillermo A J

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Jul 22, 2022

The course is worth it. Thank you Google and Coursera.

创建者 G .

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Jul 21, 2022

my first coursera course and it was worth every second

创建者 Injamul A

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Jun 26, 2022

Very good and fundamental course on digital marketing.

创建者 Hariharan S

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Dec 15, 2025

i am leaning more skills and Knowledge of this course

创建者 MAANVI K

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Aug 17, 2025

Great learning about digital marketing and ecommerce.

创建者 Annalisa L

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Jun 12, 2025

Interessante e, salvo il primo modulo, molto concreto

创建者 Nivedha R

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May 7, 2025

I learned lots of information for my growthful career