Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

2551 - Foundations of Digital Marketing and E-commerce 的 2575 个评论（共 7,121 个）

创建者 Joel d R R

•

Aug 5, 2025

Muy buen curso aprendí bastante referente al marketing digital

创建者 Sanjay S

•

Jul 22, 2025

i learned so much from this course thank you so much. Loved it

创建者 shakthi k s

•

Apr 20, 2025

Very helpful and brilliant insights, especially for beginners.

创建者 Hyunsoo O

•

Mar 17, 2025

I loved the course. I learned so much about digital marketing.

创建者 SRINIDHI S

•

Jan 27, 2025

taught me cources by university professors or industry leaders

创建者 muhammad b

•

Jan 20, 2025

one of the best certification for starting as Digital Marketer

创建者 WAGNER M F

•

Jan 5, 2025

This is an incredible resource for marketers and entrepreneurs

创建者 Azaan B

•

Nov 14, 2024

good information about the basics of this course i have learnt

创建者 Lakshika M

•

May 23, 2024

Very important details share through this course and recommend

创建者 Joana R

•

May 13, 2024

Really simple and easy to follow course. Definitely recommend.

创建者 Mohammad S

•

Apr 14, 2024

Excellent course and hoping it to be useful in practical life.

创建者 Marek P

•

Mar 11, 2024

Mega ciekwe i wartościowe treści ! biore się za drugi rodział!

创建者 Vishal D

•

Feb 19, 2024

Great foundation. Thankful and looking forward to the next one

创建者 Mwangi N

•

Feb 18, 2024

articulate, comprehensive and very informative. I learnt a lot

创建者 Matthew H

•

Aug 13, 2023

Very clear and informative course, also provided lots of value

创建者 Berk K

•

Jun 30, 2023

A very nice education was given, endless thanks for everything

创建者 John P D S

•

Jun 4, 2023

Strong foundational course on Digital Marketing and E-commerce

创建者 CedricD M

•

May 29, 2023

Fast, easy, to the point, highly recommend for newbies like me

创建者 NORAH I S A N I S A

•

May 23, 2023

I love it and it was wonderful and ai have learned good things

创建者 Mehmet A T

•

Apr 26, 2023

Loved the structure of the course and the updated information.

创建者 Maria G G

•

Apr 17, 2023

I love how google cover the basics of marketing and e-commerce

创建者 Mahmoud k e s

•

Mar 23, 2023

really good start for anyone who wanna learn digital marketing

创建者 NAEEM S

•

Mar 5, 2023

THE BEST COURSE AND EXPLAINED IN VERY SIMPLE WAY TO UNDERSTAND

创建者 Bosede O

•

Jan 3, 2023

Thank you for the knowledge you gave out freely. I’m grateful!

创建者 Krystal I

•

Dec 22, 2022

Its an amazing way to delve into a career in digital marketing