What is business intelligence?

<text variant="body1">Organizations of all types and sizes have business processes that generate massive volumes of data. Information is constantly created by computers, the internet, phones, texts, streaming video, photographs, sensors, and more. In the global digital landscape, data is increasingly imprecise, chaotic, and unstructured. As the speed and variety of data increase exponentially, organizations are struggling to keep pace. <text variant="body1">Business intelligence is the work involved in gathering, structuring, interpreting, monitoring, and reporting this data in accessible formats that enable stakeholders to understand and use it effectively. Organizations rely on this information to make better strategic and operational business decisions. As a result, there is high demand in the marketplace for business intelligence professionals with the skills and expertise to achieve these goals.

Which jobs will this certificate help me prepare for?

After completing all three courses in this certificate program, you’ll have the skills required for jobs like BI analyst, BI engineer, and BI developer.

What tools and platforms are taught in the curriculum?

Business intelligence and data analytics share many of the same tools. During this certificate program, you’ll gain knowledge of tools and platforms including BigQuery, Dataflow, Python, Sheets, SQL, and Tableau.

Do I need to take the course in a certain order?

We highly recommend completing the three courses in the order presented because the content in each course builds on information covered in earlier courses.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Foundations of Business Intelligence

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Foundations of Business Intelligence

本课程是 Google Business Intelligence 专业证书的一部分

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4个模块

深入了解一个主题并学习基础知识。

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4个模块

深入了解一个主题并学习基础知识。

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高级设置等级

面向相关领域的从业人员而设计

灵活的计划

2 周在 10 小时一周

自行安排学习进度

99%

大多数学生喜欢此课程

您将学到什么

Understand common careers and industries that use BI
Investigate the impact data can have on business decision-making
Explain the important role that BI professionals have in businesses
Develop a BI project plan

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您将学习的工具

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16 任务¹

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授课语言：英语（English）

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Data Analysis 领域的专业知识

本课程是 Google Business Intelligence 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

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该课程共有4个模块

This is the first of four courses in the Google Business Intelligence Certificate, which will help develop the skills needed to apply for entry-level roles as a business intelligence (BI) professional. People who work in BI help organizations access the right data, use data to help businesses grow and improve, and put insights into action. In this course, you’ll discover the role of BI professionals within an organization and explore BI tools you can use on the job.

Google employees who currently work in BI will guide you through this course by providing hands-on activities that simulate job tasks, sharing examples from their day-to-day work, and helping you build business intelligence skills to prepare for a career in the field. Learners who complete the four courses in this certificate program will have the skills needed to apply for business intelligence jobs. This certificate program assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate. By the end of this course, you will: -Make key distinctions between business intelligence (BI) and data analysis -Explore how data is used in business processes and decision-making -Describe ways that BI professionals impact their organizations -Identify the uses and benefits of BI tools, including data models, pipelines, data visualizations, and dashboards -Acquire, manipulate, and integrate data using key BI concepts -Select and define metrics that are relevant to project goals and stakeholder questions -Develop and execute a BI project by working with stakeholders to determine project requirements, execute tasks, and deliver insights that guide decision-making

Begin learning about business intelligence and the roles of BI analysts and engineers within organizations. You’ll discover the tools and techniques BI professionals use to make business decisions and improve processes. In addition, you’ll explore the similarities and differences between BI and data analytics.

涵盖的内容

16个视频15篇阅读材料7个作业4个插件

16个视频总计63分钟

Welcome to the Google Business Intelligence Certificate 6分钟
Introduction to Course 1 3分钟
Get started with your Google Business Intelligence Certificate 2分钟
Sally: Personal career journey 2分钟
Explore business intelligence careers 4分钟
Business intelligence teams and partners 4分钟
Business intelligence maximizes the value of data analytics 5分钟
The stages of business intelligence 4分钟
Contribute to a winning business intelligence strategy 5分钟
The business intelligence professional’s toolbox 5分钟
Wrap-up 1分钟
Gagan: Get connected 3分钟
Quiz-taking tips and techniques 2分钟
[Optional] Review Google Data Analytics Certificate content about the data analysis process 7分钟
[Optional] Review Google Data Analytics Certificate content about data strategy 6分钟
[Optional] Review Google Data Analytics Certificate content about data governance 3分钟

15篇阅读材料总计88分钟

Google Business Intelligence Certificate program and Course 1 overview 4分钟
Helpful resources and tips 8分钟
Get the latest updates from Google 4分钟
Business intelligence drives change 8分钟
Collaboration with business intelligence partners 8分钟
Compare data analysis and business intelligence 4分钟
Key business intelligence documents 8分钟
Activity Exemplar: Complete the business intelligence documents 8分钟
Case study: FeatureBase, Part 1: Fine tuning metrics for data collection 8分钟
Review technologies and best practices 8分钟
Prepare to assess your readiness for the Google Business Intelligence Certificate 4分钟
Understand your readiness score 4分钟
Participate in program surveys 4分钟
Get to know other learners 4分钟
Glossary terms from course 1, module 1 4分钟

7个作业总计200分钟

Module 1 challenge 50分钟
Reflection: How BI supports organizations 30分钟
Test your knowledge: Organizations and teams that benefit from business intelligence 15分钟
Test your knowledge: Business intelligence structures and stages 15分钟
Activity: Complete the business intelligence documents 60分钟
Test your knowledge: How business intelligence makes an impact 15分钟
Assess your readiness for the Google Business Intelligence Certificate 15分钟

4个插件总计60分钟

Collaborate: Work as a team 15分钟
Explore: Your business intelligence toolbox 15分钟
Commit to completing the program 15分钟
Google Business Intelligence Certificate participant entry survey 15分钟

Explore the BI process, which involves engaging with stakeholders, using tools to make the most of available data, and applying the power of rapid monitoring to make smart business decisions. In addition, you’ll start building career resources by enhancing your online presence, developing strategies for networking and mentorship, and creating a portfolio that will impress future hiring managers.

涵盖的内容

11个视频5篇阅读材料3个作业1个插件

11个视频总计47分钟

Welcome to module 2 3分钟
Business intelligence stakeholders 5分钟
Become an expert business intelligence communicator 5分钟
The value of near-real-time monitoring 4分钟
Anita: My path to BI 3分钟
Jerrod: The incredible value of mentorship 3分钟
Wrap-up 1分钟
[Optional] Review Google Data Analytics Certificate content about stakeholders 5分钟
[Optional] Review Google Data Analytics Certificate content about asking effective questions 7分钟
[Optional] Review Google Data Analytics Certificate content about bias 3分钟
[Optional] Review Google Data Analytics Certificate content about creating a resume 9分钟

5篇阅读材料总计32分钟

Know your stakeholders and their goals 8分钟
Best practices for communicating with stakeholders 8分钟
How companies benefit from near-real-time intelligence 4分钟
The many benefits of mentorships 8分钟
Glossary terms from course 1, module 2 4分钟

3个作业总计70分钟

Module 2 challenge 40分钟
Test your knowledge: Business intelligence analysts and engineers—the ultimate team players 15分钟
Test your knowledge: Near-real-time monitoring 15分钟

1个插件总计15分钟

Monitor: Gain real-time intelligence 15分钟

Consider the importance of context from a BI perspective. You’ll explore data limitations, including how to address constant changes and access big-picture insights in a timely manner. You’ll also discover strategies that BI professionals use to anticipate and overcome these limitations. Finally, you’ll develop an understanding of how context influences metrics.

涵盖的内容

7个视频9篇阅读材料3个作业1个插件

7个视频总计24分钟

Welcome to module 3 2分钟
Reexamine the importance of context 5分钟
Data availability in a world of constant change 5分钟
Meghna: Beware of bias 3分钟
Meaningful metrics 4分钟
Wrap-up 2分钟
[Optional] Review Google Data Analytics Certificate content about data integrity 3分钟

9篇阅读材料总计76分钟

Why context is critical 8分钟
Data ethics and the importance of data privacy 8分钟
Anticipate data limitations 4分钟
How to identify key metrics for a project 8分钟
North star metrics 8分钟
Bridge the gap from current state to ideal state 8分钟
Case study: USDM - Selecting key project metrics 8分钟
Glossary terms from course 1, module 3 4分钟
[Optional] Review Google Data Analytics Certificate content about context 20分钟

3个作业总计70分钟

Module 3 challenge 40分钟
Test your knowledge: Constant change and other limitations 15分钟
Test your knowledge: Move beyond data limitations 15分钟

1个插件总计15分钟

Identify: Meaningful metrics 15分钟

Finally, you’ll complete an end-of-course project. The project is an opportunity to apply the skills and knowledge you developed during this course in a workplace scenario. For this project, you’ll prepare project planning documents and solve a business problem using BI.

涵盖的内容

5个视频11篇阅读材料3个作业

5个视频总计14分钟

Welcome to module 4 5分钟
Patrick: Be a candidate of choice 3分钟
Introduction to your end-of-course project 3分钟
End-of-course project review 2分钟
Course wrap-up 2分钟

11篇阅读材料总计46分钟

End-of-course project introduction 8分钟
Design effective executive summaries 4分钟
Explore Course 1 end-of-course project scenarios 4分钟
Course 1 workplace scenario overview: Cyclistic 8分钟
Activity Exemplar: Complete the business intelligence project documents for Cyclistic 4分钟
Course 1 workplace scenario overview: Google Fiber 4分钟
Activity Exemplar: Complete the business intelligence documents for Google Fiber 4分钟
Join the community 2分钟
Glossary terms from module 4 4分钟
Course 1 glossary 2分钟
Get started on Course 2 2分钟

3个作业总计65分钟

Assess your Course 1 end-of-course project 5分钟
Activity: Complete the business intelligence project documents for Cyclistic 30分钟
Activity: Complete the business intelligence documents for Google Fiber 30分钟

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常见问题

Organizations of all types and sizes have business processes that generate massive volumes of data. Information is constantly created by computers, the internet, phones, texts, streaming video, photographs, sensors, and more. In the global digital landscape, data is increasingly imprecise, chaotic, and unstructured. As the speed and variety of data increase exponentially, organizations are struggling to keep pace.

Business intelligence is the work involved in gathering, structuring, interpreting, monitoring, and reporting this data in accessible formats that enable stakeholders to understand and use it effectively. Organizations rely on this information to make better strategic and operational business decisions. As a result, there is high demand in the marketplace for business intelligence professionals with the skills and expertise to achieve these goals.

Business intelligence professionals are critical to many organizations today. They use data to help solve business problems, performing a variety of tasks that enable decision makers to understand and use data effectively. Some common responsibilities of BI professionals include gathering project requirements from stakeholders, retrieving and organizing large datasets, and creating visualizations and dashboards to report insights to others. Organizations use the intelligence they share to make decisions, develop new processes, create business strategies, and conduct deeper analyses.

As businesses generate more and more data, there is increased demand for BI professionals to transform this data into meaningful business insights. BI skills are transferable to jobs across multiple industries, including financial services, education, healthcare, and manufacturing. The Google Business Intelligence Certificate will help you prepare for a job in the BI field.

This certificate program assumes prior knowledge of foundational analytical principles, skills, and tools. To succeed in this certificate program, you should already know about data types, data strategy, data integrity, data cleaning, data aggregation, data analysis, and best practices when sharing information. You should also have an understanding of spreadsheets, databases and structured query language, programming concepts, data visualization, and dashboards.

The content in this certificate program builds upon data analytics concepts taught in the Google Data Analytics Certificate. If you haven’t completed that program, or if you’re unsure whether you have the necessary prerequisites, you can take an ungraded assessment in Course 1 Week 1 of this certificate program to evaluate your readiness.

You’ll learn job-ready skills through interactive content — like activities, quizzes, and discussion prompts — in under two months, with less than 10 hours of flexible study a week. Along the way, you’ll work through a curriculum designed by Google employees who work in the field, with input from top employers and industry leaders. You’ll even have the opportunity to complete end-of-course projects that you can share with potential employers to showcase your business intelligence skills. After you’ve graduated from the program, you’ll have access to career resources and be connected directly with employers hiring for open entry-level roles in business intelligence.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.