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学生对 ESSEC Business School 提供的 Foundations of marketing analytics 的评价和反馈

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课程概述

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

热门审阅

PG

Feb 26, 2016

This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it

CK

Mar 11, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

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101 - Foundations of marketing analytics 的 125 个评论（共 183 个）

创建者 Srikanth B

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Apr 25, 2018

Very good course, useful to da

创建者 david g

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Jun 8, 2016

fantastic from start to finish

创建者 Xuecong S

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Jun 7, 2016

Simple and easy to follow! :D

创建者 Maneshivaji S

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Mar 12, 2018

Valuable and Professionally

创建者 Ichsan H

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Feb 8, 2016

Love the practical example!

创建者 Vishal M

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Sep 1, 2019

relevant and to the point.

创建者 Abhishek D

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Aug 9, 2017

Great introductory course!

创建者 Rajat G

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Jun 23, 2019

It was a fantastic course

创建者 Álvaro M

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Oct 23, 2021

Really good explainned!

创建者 Veceslav K

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Jan 27, 2016

Super but not free! :(

创建者 Yu I

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Jul 13, 2016

Tha course was great!

创建者 Karthik G

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Mar 20, 2018

Understood how to an

创建者 Vinodh K

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Mar 31, 2018

Marketing Analytics

创建者 Noyonika S

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Jul 17, 2021

excellent course!!

创建者 Durga B P

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Aug 3, 2016

Really good course

创建者 Sivadas K

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Mar 23, 2018

Very useful for t

创建者 Pedro M

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Dec 19, 2015

Amazing Teacher

创建者 Naveenan P

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Aug 20, 2018

Very essential

创建者 Andre A C

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Nov 12, 2018

Arnaud rocks.

创建者 Christian O

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Mar 18, 2016

Great course!

创建者 Siddhartha M

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May 13, 2017

nice course

创建者 Sebastien P

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Oct 30, 2015

Excellent !

创建者 Yusuf A A H

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Oct 22, 2021

excellence

创建者 Francisco V

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Apr 24, 2016

Great one!

创建者 Subhankar B

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Oct 16, 2018

Excellent