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学生对 Università Bocconi 提供的 Food & Beverage Management 的评价和反馈

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5,016 个评分

课程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

热门审阅

KS

Jul 23, 2024

best Food & Beverage course out there i really leant a lot in this course mostly because of the innovations that are happening in the world of Food & Bev thank you very much Coursera

SB

Jul 18, 2020

This is an extraordinary course for a professional who wants to understand the entire food business landscape in a short time. I would definitely recommend it to every Food & FMCG enthusiast.

筛选依据：

1276 - Food & Beverage Management 的 1300 个评论（共 1,348 个）

创建者 Jiaur R

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Nov 8, 2023

Amazing course for beginner who want to learn about Food and Beverage Management.

创建者 Fabio

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May 12, 2020

Good course! also if is very synthetic is able to go deep on the main concepts.

创建者 Thomas R

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Jun 13, 2021

well-founded content, made sense and fun, but please check the videos links

创建者 Durairaj p

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Jul 28, 2020

it has deep knowledge of corporate strategy and ways to success in business

创建者 Ihtesham B

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Jul 30, 2020

Good Course about Market segmentation, Brand Type & behaviour of People

创建者 Sampath K

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Aug 1, 2024

Thos who want to really into food sector you can consider this course.

创建者 Daloar H

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Aug 23, 2023

Overall, good experience but the Italian accent was quite distracting

创建者 Davide M

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Mar 24, 2024

Some parts are a bit old , but the concept behind are still great

创建者 Juan L P

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Sep 2, 2020

It is a good course of Marketing on F&B!

Very complete edition.

创建者 DEEPIKA M

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Jun 2, 2020

This course is soo interested and way of video message is good

创建者 Francesca

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May 17, 2021

Theacher was very professional and clear in his explanations

创建者 Syeda S A

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Jun 1, 2020

The course content was so organized with relevant examples.

创建者 Francesca F

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Jul 12, 2024

Excelente, aunque fue editado en el 2015, es activo a hoy.

创建者 muzi l

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Feb 8, 2025

It's was greate and I learned a lot in food and beverage

创建者 amr y a

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May 20, 2021

very good fro a person who foucus in baverage industry

创建者 roberta c

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Apr 11, 2021

Great course. Pity that certain contents are not seen

创建者 Cheung C P J

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May 24, 2022

many reliable example and learn different brands

创建者 GAYATHRI T

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Aug 3, 2020

It was an useful to everyone.. To learn in home..

创建者 Raja P

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Jul 11, 2022

Depth and eplaination of the content is great.

创建者 Kimberley P

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Mar 12, 2021

Nice to learn business and management skills

创建者 Fiaz A

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Dec 22, 2022

very informative course. Highly recommended

创建者 Kiran A

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Jul 1, 2020

A lot of new insights in the F&B business!

创建者 Misbah U

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Nov 3, 2022

There were no assignments, only quizzes.