Master the fundamentals that power successful digital marketing campaigns! Did you know that personalized email campaigns can achieve open rates up to 55%, dramatically outperforming generic communications? This Short Course was created to help digital marketing professionals accomplish measurable campaign success through essential metric understanding and hands-on email creation skills.
Email Marketing Metrics & Drafts
即将结束： 只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习新技能。立即节省
您将学到什么
Digital engagement metrics like open & click-through rates provide the essential foundation for measuring marketing effectiveness and quality.
Email platforms enable systematic professional communication creation with consistent branding and scalable campaign execution capabilities.
Understanding metric definitions empowers data-driven decisions, transforming marketing from guesswork into measurable business activities.
Platform skills combined with metric literacy create the essential toolkit for successful digital marketing professionals in competitive landscapes.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Digital Marketing Operations & Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master the foundational knowledge of digital marketing metrics, focusing on open rates and click-through rates that drive campaign effectiveness and business success.
涵盖的内容
2个视频1篇阅读材料1个作业
Learners will gain hands-on experience with email marketing platform interfaces, templates, and content creation tools to produce professional newsletter drafts ready for campaign deployment.
涵盖的内容
2个视频1篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
提供方
从 Leadership and Management 浏览更多内容
状态：免费试用Simplilearn
状态：免费试用
状态：免费试用
状态：预览SkillsBooster Academy
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，
¹ 本课程的部分作业采用 AI 评分。对于这些作业，将根据 Coursera 隐私声明使用您的数据。