Truly I benefit from the course that opened my eyes on information I think I could apply it in my future work. The course is so fruitful and I believe it lift my knowledge and my thought's level. Thank you professor Mike.

Professor is sharing enormous amount of very practical and useful information's, additional readings are extraordinary, course is at first kind of confusing, but as you go everything is becoming more and more clear.

Well presented thank you ILLINOIS University and Coursera for offering these online courses much appreciated you just changed my life with all the teams to stay safe in these hard times god bless your families

This course is very informative. I learned new tools and techniques of digital marketing. Such as Social Marketing, mobile marketing and virtual and augmented reality and its application in marketing practices.

This was really helpfully,not only for the social marketing aspect but for my own life and how am to carry myself in all that I do from now.It was really helpful and changed my perceptions about marketing.

This is an excellent course for those who are interested in Digital Marketing. This is a very important stepping stone especially in this age that we are using digital media almost everywhere at any time.

Good course! Clear instructions and comprehensive with no tricky lingo and issues.

Very much enjoyed the easy of teacher.

Thanks for the information and I am putting it into works as we speak.

Improved my perception of Digital Marketing, totally worth the time and effort. I would like to thank Prof Yao for his dedication, and i recommend it to every economics/business students!

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.

Special Thanks to Dr. Mike Yao is Professor of Digital Media and Department Head of the Charles H. Sandage Department of Advertising at the University of Illinois, Urbana-Champaign.

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.

The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!

This course has definitely given me more perspective on marketing in general and the lecturer and his pace make learning easy. I am looking forward to the next step

I really enjoy listening and reading about marketing principles from professional way. Thank you for providing to such amazing opportunity to learn and know more.

That was a great journey for me toward the digital marketing world. Cordially thanks to University of Illinis and the Instructor for providing such opportunities.

Professor of marketing, which is the most important skill of today's world. I got very important directions from Mike Yao. Thank you and I recommend it highly.

Great course! I liked the structure of the modules and the assessments! My only request is that the content is updated to include recent data and statistics.

I enjoyed and enriched my knowledge taking the Digital Media and Marketing Principles course on Coursera. I highly recommend it to friends and colleagues.

Im grateful for the opportunity given me to study I must say that the journey demands intrinsic motivation and determination and at the end I feel happy.

It was very amazing courses! I have learned many things of digital marketing that was very new for me. Honestly I would like to thanks to Coursera❤️

I used always my desktop and got anoyed from people who use mobile all times but now I realized the power of the mobile especially in marketing.

Thank you to Professor Yao and the Coursera Team. You made light work of topics in digital marketing that I was somewhat intimidated by. Cheers!

more dive deep understanding in marketing in new age of technology. Very useful and important for me to understand about this kind of landscape.