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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

4.4
2,884 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

SK

Sep 1, 2019

The course gives a introductory insight into the digital marketing. It'll enable the students of this course to introduce themselves to world of digital marketing. Thanks for this amazing course.

LM

Aug 29, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

筛选依据:

226 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 250 个评论(共 684 个)

创建者 Christopher G

Sep 4, 2020

Up to date overview on digital technology and it's effect on the marketing world

创建者 Norma C P P

Aug 22, 2018

Excellent for knowing the basic principles of Marketing comparing to the new era

创建者 Kimberly K

Oct 23, 2020

The video lectures were great. Clear and concise examples were used throughout.

创建者 Olesia R

Nov 5, 2019

It is the most interesting and helpful course which need every digital marketer

创建者 Shashwat G

Oct 5, 2017

Excellent course...loved every bit of it. Nice video capsules by the Professor!

创建者 Fabrisio M S P

Oct 11, 2021

Muy bueno. Concreta la informaciòn del manejo del marketing en la era digital.

创建者 Sangeeta D

Sep 24, 2020

This is one of the best courses I have taken as a part of this specialization.

创建者 Hernán L P

Jun 23, 2021

Excelente, solo tengo palabras de agradecimiento, enriquecedor Muchas gracias

创建者 Olga P

Nov 2, 2020

Good theoretical course to understand how digital marketing works! Thank you!

创建者 Gabriela C

Sep 26, 2019

Useful and up to date information. Interviews to companies are very valuable.

创建者 Mohamed B

Aug 18, 2020

Perfect introduced knowledge!! Thanks professor Mike and Thanks Coursera :)

创建者 Eman E B

Apr 19, 2016

Thanks for a great introduction for more understanding the various channels

创建者 Shivam S (

Nov 12, 2020

the course is good but verification process is bad I am trying from 2 days

创建者 Warren L

Sep 24, 2019

Great course! Looking forward to doing the next one in the specialisation.

创建者 Ayush P

Dec 29, 2020

Awesome course. Very good examples and references. Thank you very much :)

创建者 Lai F C

Nov 26, 2018

Love the course. Thorough understanding on the topic. Thanks Prof. Yao.

创建者 AMAN J

Aug 6, 2020

Excellent course with detailed videos and a plethora of reading material

创建者 RORY C

Sep 21, 2019

Great course. Super comprehensive and well taught. Dr. Yao is on point.

创建者 Alexandre R

Aug 19, 2019

Excelente curso. Professor excelente e conteúdo amplo e bem didático.

创建者 PANKAJ R

Feb 24, 2020

Entire course is well designed & planned in a very systematic order.

创建者 Edwin L C K

Jun 23, 2020

very good introduction and fundamental course for Digital Marketing

创建者 Samia S

Sep 24, 2019

This course is very nice. Lots of useful and practical information.

创建者 Óscar A M R

Nov 2, 2020

Very well explained and good to start learning from the beginning.

创建者 Halide V

Mar 29, 2021

It was a great experience to learn all these enormous principles!

创建者 Adriano D

Sep 17, 2019

Great course. Deeper and clarify. Important informations. Thanks.