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返回到 Digital Marketing Strategy: Navigating Emerging Media and AI

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Strategy: Navigating Emerging Media and AI 的评价和反馈

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2,890 个评分

课程概述

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

DS

Sep 10, 2019

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

筛选依据：

376 - Digital Marketing Strategy: Navigating Emerging Media and AI 的 400 个评论（共 685 个）

创建者 Khôi M

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May 30, 2019

I love this course much

创建者 CORLANDRION D

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May 23, 2017

Great series of courses

创建者 mahfuz T

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Jun 3, 2023

Learned so many thongs

创建者 Shashwat T

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Aug 26, 2019

Its a very good course

创建者 Omelia P W M

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Jun 30, 2019

good course. I like it

创建者 MOHAMED H

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Feb 17, 2019

great course i love it

创建者 Malú

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Jan 10, 2017

Excellent and didactic

创建者 SHRIRAM K

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Jan 9, 2016

It was worth learning.

创建者 Vanessa K

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Feb 9, 2023

Exceptional content!

创建者 Umayma G

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Jan 24, 2021

I enjoyed the course

创建者 neha s

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Sep 18, 2020

Well designed course

创建者 Stephen E

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Sep 7, 2020

It is a great course

创建者 Husnuda P B

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Jul 20, 2020

Must try this course

创建者 Hugh C W I P C

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Jan 31, 2017

thank you enjoyed it

创建者 Kristen S

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Mar 13, 2016

My favorite course!!

创建者 Audrey L

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Feb 21, 2019

Highly recommended!

创建者 Edson d O

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May 27, 2018

Excellent course!!!

创建者 Carlos H C

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Dec 9, 2017

I'm gonna miss Yao.

创建者 Sopho A

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Mar 27, 2017

I like the teachers

创建者 Putta. S

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Aug 19, 2023

very useful course

创建者 Kurt L B

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Jul 15, 2023

loving this course

创建者 Herbert R P

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Jan 16, 2023

Great . Thank you!

创建者 EFTIHIA M

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Nov 26, 2020

excellent content!

创建者 Igor P

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Nov 4, 2020

Great experience !

创建者 Randika P

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Oct 27, 2020

Excellent course!!