Transform raw marketing data into actionable insights using Excel's most powerful analytical tools. This course empowers digital marketing professionals to master descriptive analytics fundamentals and leverage pivot tables for comprehensive data summarization. You'll learn to confidently define and calculate measures of central tendency, import marketing datasets from various sources, and create sophisticated pivot tables that reveal hidden patterns in your campaigns. By mastering these essential analytical skills, you'll be equipped to make data-driven decisions that optimize marketing performance, demonstrate ROI to stakeholders, and unlock the full potential of your marketing analytics. This course provides the foundation for advanced marketing analytics work and positions you as a data-savvy marketing professional who can turn numbers into strategic advantage.
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您将学到什么
Measures of central tendency provide the foundation for understanding any dataset's key characteristics and form the basis for all advanced analytics
Pivot tables transform raw data into organized summaries that reveal actionable insights otherwise buried in spreadsheet noise.
Proper data preparation and understanding of spreadsheet functionality are essential prerequisites for meaningful marketing analytics.
Small-scale data analysis skills in Excel serve as the gateway to more sophisticated business intelligence and analytics career paths.
您将获得的技能
- Marketing Strategies
- Descriptive Statistics
- Data Import/Export
- Descriptive Analytics
- Marketing Analytics
- Advanced Analytics
- Statistical Methods
- Data-Driven Decision-Making
- Statistics
- Data Transformation
- Marketing Effectiveness
- Pivot Tables And Charts
- Data Analysis
- Small Data
- Data Wrangling
- Microsoft Excel
- Spreadsheet Software
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master fundamental statistical concepts essential for marketing analytics by understanding and defining mean, median, and mode in professional contexts.
涵盖的内容
2个视频1篇阅读材料1个作业
Learners will master Excel's pivot table functionality to transform raw marketing data into organized summaries that reveal actionable insights for data-driven decision making.
涵盖的内容
2个视频1篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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