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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

1401 - The Strategy of Content Marketing 的 1425 个评论(共 1,681 个)

创建者 Pius A L G

Aug 30, 2021

If you put a transcript for podcast, you will get another stars. Hope UC Davis will make it soon. Overall, it's a great course to improve my skills. Thank you Sonia Simone and UC Davis

创建者 Sandra M

Jun 17, 2020

Great course, and if you are a freelance or do you work specially in this type of business, will help you a lot in how to develop a great content marketing for your blog / website...

创建者 Garrett S

Jul 1, 2020

Wish there was only more specifices on how to write, yes there are umpteen amounts of examples but never divulging into one indusrty just for the sake of it very just "marketing"

创建者 Meesha P

Apr 29, 2020

Excellent course to learn if you want to hold grounds in the marketing business. The strategies and how to manage your true audience will help you constantly grow your business.

创建者 Ruby T

May 12, 2020

This is great course for content marketers looking to improve their skills. It provides a lot of instruction on how to analyze your customer and effectively connect with them.

创建者 Liliana G

Nov 18, 2022

Valuable content, professional mentoring program, purposeful experience practices, and excellent ebook material to keep widening and crafting the Content Marketing knowledge.

创建者 Alex

Jun 8, 2020

After going through this course I have a much clearer understanding on content marketing and the applicable strategies to make the content more effective and purposeful.

创建者 Sakshi R

May 24, 2020

In the podcast audio interview, it is highly difficult to keep concentration as it doesn't have video. It would be great if audio interviews can be changed to video one.

创建者 vedant b

Jun 13, 2020

Great course to help you dive into the world of content strategy and media. its a great way to introduce yourself to the concepts and fundamentals of content marketing.

创建者 Rachel D D

Apr 30, 2020

Very thorough and insightful. A great way to learn new things and refresh your memory of the content marketing insights you might have forgotten throughout your career.

创建者 Jadey G

Sep 27, 2020

Informative, engaging, and interactive through assignments and discussion posts throughout the course. I'm not a content marketer by training and I enjoyed this class!

创建者 M K

Aug 1, 2020

Overall a good effective course for a marketer /content writer

Certain Podcast given are not informative specifically those given in Week-4 -types of content creation

创建者 Rohan R

Apr 19, 2020

It is really good. A lot to learn. it has been designed not only to learn also to execute the learning at the same time. I think it is the best part of the course.

创建者 Renjit N

Oct 23, 2018

Its a great course for beginners and refreshers. If you already have experience on digital marketing and content creation, you should be able to link them together.

创建者 Adetunji P

Jul 20, 2020

I really enjoyed this course. Some of the strategies are timeless and other more tactical stuff a bit more outdated. I would love to see this refreshed for 2020.

创建者 Muhammad I Y S

Apr 21, 2019

Very informative course, well structured and clear every concepts with examples. The problem is the peer assignment. Some people literally mark 0 for no reason.

创建者 Daisy E

Aug 23, 2025

In general was good, precise content and useful . I dislike the fact that I had to use my phone to listen some audios even when i wanted to use only my laptop.

创建者 Rajnish M

Apr 29, 2020

Very useful course for students, I am glad I get chance to learn from the very reputed instructor like sonia simone and brian Clark and Jessica, thank you.

创建者 Catherine M

Jun 3, 2020

A good comprehensive overview of how to actually 'do' and implement content marketing that will generate a business result. Very easy to follow materials.

创建者 Tanush S D

Feb 12, 2024

It has lived up to my expectations. I wouldn't say it's a good course for beginners as it is too complex. But for intermediate levels, a great course.

创建者 Zaki B T Z T

Mar 2, 2022

The course has great and wonderful information.

It could have been better if the assignments are corrected by the instructors with detailed feedback.

创建者 Khushboo G

Jan 28, 2018

I had lot of trouble uploading the assignment files and getting required support in resolving it hence I give it 4 stars. The content was very good.

创建者 Sol R

May 26, 2023

Es muy complato es curso, comence sin saber nada y poco a poco fui entendiendo como desarrollar ideas para escribir dentro de las redes sociales.

创建者 Jackie I

Nov 5, 2022

Assignment instructions weren't the clearest, but the instruction was great.tThe lessons were applicable and additional references were provided.

创建者 Andressa T

Jan 9, 2024

Muito bom o curso, apenas não gostei dos alunos terem que avaliarem o trabalho dos outros. Isso fez com que eu me atrasasse para outros cursos.