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I thought the course material was relevant, and the concepts explained well. One critique and One feedback request to offer now that I have completed the course.

Critique: While Nader (the course professor) provided engaging and thought-provoking content, I noticed some business references to Marketing (industry insider & first-world specific) language. As an entry-level course, you might assume some students might struggle with these references. If not already in the industry or from the more sophisticated regions of the US and Europe.

Feedback: It is an excellent entry option to the latest thinking on Brand Management. I do not know if this is possible, but the course date stamp relates to references and case studies - pre-2015 when it was first published. Perhaps an appendix showing more recent case studies and surveys relating to how the content of the subjects covered is equally relevant in 2020, as new attendees take the course. This type of content update would be a great addition.

Overall I was delighted with the experience and the knowledge it provided.

To my course collogues, Mireika, Vita and Ruth. I really appreciate your kind; constructive feedbacks. While researching brands behaviors and it's relationship with consumers, I developed that Brands deficiency are results of a behavioral deficiency. But what is behavior deficiency? days of researches, then I got myself diagnosed with Attention deficit hyperactivity disorder (ADHD) which is a mental health disorder that can cause above-normal levels of hyperactive and impulsive behaviors. I have trouble focusing my attention on a single task, for a long time. therefore I have a trouble with normal education in general from childhood, which is much more difficult for me until finally, everything made sense. I'm glad that I figured my way out until here, Thanks to Branding, it might glitched my identity for a while, accidently. but for sure It saved my life. Thank you Nader for approaching unique perspective, I really appreciate your challenging thoughts. Hope you all are safe, healthy and an inside out branders, Merry Christmas and Happy new year.

As someone coming from minimal formal training in business, outside of running my own business, this really gave me a lot of insight that is useful to take into my business and as I look into leaving my current career. I found it hard to follow at times as there were many examples used before fully explaining the concept; for me its easier to understand a concept if its first fully explained with definitions and then put in context with examples and it felt at times that this was done backwards or that the concept was to be figured out through the use of the example. When it came to the Quizzes, it seemed it was really based on the concepts that I felt weren't clearly defined so I really had to go back and relisten to the modules and try to pin point the definitions (as some also did not appear or align well in the Glossary). Perhaps it' a difference in how American studies are or just a me thing but overall, I was able to get it and understand the concepts and leaned a lot.

This was a very nice mooc overall. Prof Nader shows great compassion to really educate his students. I learned a lot more about brand management from his interviews and appreciated the input of successful executives and companies.

Cons- Though it was clear that Prof Nader carefully planned out his syllabus, it was often hard to follow him when it seems he was speaking train of thought... The terms weren't always the same and his points were not clearly coming across.

Cons- the questions in the quizzes seemed more like trick questions with a changing of words. I suggest editing them to be more pertinent to the videos that Prof Nader was presenting.

Cons- this video is outdated and should not be offered in 2020/2021 until you have updated the info and the changes in the industry.

If Prof Nader offers another, more current mooc, I will definitely consider taking it.

This course was an intriguing and interesting experience for me. I have learnt about the basics of branding from Designing Brand Identity by Alina Wheeler but nothing related directly to brand management.

Professor Nader Tavassoli does a great job in covering key areas that one should be aware of when it comes to brand management, the only downside I felt about this course is that it's too theoretical and process-based whereas the whole branding and brand management process is really personal and often times is much more dynamic than following a set of steps.

It would've been very insightful if Professor Nader Tavassoli managed to cover some of the governing principles behind Brand Management which combined with the steps, systems, and processes recommended in the course would be a powerful tool in the arsenal of any person diving into the subject of branding.