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学生对 IE Business School 提供的 Brand Identity and Strategy 的评价和反馈

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871 个评分

课程概述

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

热门审阅

KS

Aug 1, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

筛选依据：

151 - Brand Identity and Strategy 的 175 个评论（共 249 个）

创建者 Wissam A R

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Sep 29, 2021

Very insightful and engaging.

创建者 Lauren E M

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Apr 22, 2021

very helpful info, thank you.

创建者 Brendha d S

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Jan 14, 2020

Great, engaging assignments!

创建者 Ahmed M A

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Aug 10, 2025

Greatest Course in Branding

创建者 Nicole J B d R F

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May 21, 2021

muy creativo y dinámico :)

创建者 Oluwabunmi J

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Feb 25, 2023

Quite practical and broad

创建者 Annu S

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Aug 1, 2021

allallall good experience

创建者 Lucky N

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Mar 31, 2021

I am better at my job now

创建者 Tiffany M

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Apr 30, 2020

Great content, alot learn

创建者 Juan P G

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Dec 9, 2025

Muy completo y didáctico

创建者 Dennis B (

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Jun 2, 2021

Very informative course!

创建者 Ahmad G

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May 14, 2020

Just great and Excellent

创建者 Kashaf A

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Jun 11, 2019

Awesome and well taught.

创建者 Malalarisoa R R

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Mar 24, 2021

Very interesting Module

创建者 John G

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Aug 3, 2020

Very interesting course

创建者 Faviana V

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Jan 13, 2022

Un curso muy completo.

创建者 Davide D B

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Jul 29, 2023

very good courses

创建者 Camila E

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Jul 3, 2023

Aprendes mucho <3

创建者 Camila A R S

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Jul 5, 2021

¡Excelente curso!

创建者 Arjun S

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Aug 10, 2020

Well structured !

创建者 Samantha J D

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Apr 10, 2020

very informative!

创建者 Harshithaa. H

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Feb 4, 2024

It was very nice

创建者 Bilal A

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Feb 1, 2024

Its very helpful

创建者 Arabinda S

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Sep 3, 2023

Very Nice Course