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学生对 IE Business School 提供的 Brand Identity and Strategy 的评价和反馈

4.7
862 个评分

课程概述

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

热门审阅

BM

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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76 - Brand Identity and Strategy 的 100 个评论(共 245 个)

创建者 Aniket P

May 28, 2020

This was a fantastic course. I really appreciate the ideas and the techniques instructor teaches. I learnt something new.

创建者 marcos v g

Dec 8, 2022

excellent course very well explained with plenty of examples and frameworks to strat your own ideas

Excellent professors!

创建者 Campanale S

Apr 16, 2020

A good way to refresh or practice the basics of Brand Management. I loved the teacher and the structure of the lessons.

创建者 Marilyn S L M

Apr 28, 2021

Considero que fue un curso muy bueno del que puedo obtener buenos conocimientos sobre la identificación de una marca.

创建者 Naphatsorn D

Apr 29, 2021

The course provides up to date information and knowledge about branding. Professor's teaching was very interesting.

创建者 CONSTANZA P S E

May 11, 2020

curso entretenido e interesante, me hizo hacer un estudio más completo y me ayuda a lo que quiero ejercer a futuro.

创建者 Nils J C G

Jun 29, 2020

Muy buen curso, aprendes un monton de cosas, muy recomendado sobre todo les recomiendo leer los libros de apoyo.

创建者 VICTORIA G R

May 7, 2020

Great course, very explainatory and with excellent assigments that help you understand and practice the concepts

创建者 Nikita L

May 29, 2020

definitely a great course and it is very helpful especially if you want to pursue anything related to branding!

创建者 Dilay D

Feb 2, 2021

All I can say that if you are here to check if this course is worth buying, do not leave without buying it!

创建者 Alexandra B

Jan 31, 2021

very proufound and perfectly structured course! Common strategy knowledge combined with new methodology.

创建者 Francheska S

Nov 2, 2020

This was a really engaging body of work and I appreciated the constant opportunities to apply knowledge.

创建者 Roxana R

May 28, 2021

Great to get the fundamentals and start strengthening a brand you are creating or an existing brand.

创建者 Patricia E

May 6, 2021

me encanto haber aprendido una pequeña parte porque se que hay mucho aprender. gracias por todo

创建者 Negin J

Sep 12, 2023

Learned a lot about it. I'm an designer and the marketing lessons were such a help in my work.

创建者 Victor O

Mar 3, 2023

The course really widened my horizon on branding and strategy. I recommend the course for you!

创建者 Fallon B

Feb 1, 2021

It was very instructive and interactive. I truly enjoy the course and the additional material.

创建者 Liz E

Jan 29, 2022

I truly enjoyed this class! I learned so much and my peers put out excellent work, as well.

创建者 Makina W

Dec 6, 2021

I really enjoenjoyed this course it has given me knowledge on so many things i didnt know.

创建者 Isabel C R

Feb 21, 2021

Muy interesante paraconseguir una idea inicial sobre que es y en que se basa el branding.

创建者 Angelo S

Oct 20, 2020

Excelente curso, no puedo esparar para continuar con la serie completa, muchas gracias...

创建者 Josef F

Jun 9, 2025

This is a really well-designed and interesting course. I enjoyed it and learned a lot.

创建者 Zeeshan Y

May 16, 2020

Must-have information for designers who wants to take their career to the next level.

创建者 Kseniya

May 15, 2020

great course! I especially enjoyed the hands-on approach with lots of practical tasks

创建者 Poz L

Jan 31, 2021

This was well explained and thorough, and I'm able to use what I learned right away.