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学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

4.6
2,170 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

筛选依据:

151 - Assess for Success: Marketing Analytics and Measurement 的 175 个评论(共 468 个)

创建者 Mariyam N

Sep 5, 2022

I really enjoyed the course also it add a extra pointer in my carriers growth path

创建者 Mukudzeishe P T

Nov 6, 2024

This is the best course i have done so far ,it teaches you everything step by step.

创建者 Miriam d F

Nov 2, 2024

Muy buena iniciación con recursos fundamentales y una labor didáctica muy acertada.

创建者 Arslan K

Feb 24, 2023

This is very well designed to learn about marketing analytics and its measurements.

创建者 Jade H

Nov 19, 2022

Great information. Great format for learning. Great confidence as a result! Thanks.

创建者 bakhtiyar k

Aug 22, 2023

круто, то что искал, особенно про заинтересованные лица и как с ними разговаривать

创建者 Benjamin D D

Sep 26, 2022

The simplified learning materials and depth of each module made it easy to grasp!

创建者 Chami C

May 10, 2022

Packed with useful knowledge. Expanded my experience and professional vocabulary.

创建者 MITCHELL G

Jul 11, 2024

Very helpful! I am sure this will be of great help in starting a new career!

创建者 Janine W

Oct 16, 2023

Very valuable skills that get you excited for the first time, in this course

创建者 Jamal J

Oct 15, 2022

Thank you Cousera and Google. It was a very engaging and interesting course.

创建者 Brawndy D

Oct 2, 2022

I recommend this course to anyone looking to gain insights working with data

创建者 Malik U

Feb 18, 2024

Really informative course, love to be a part of this amazing community.

创建者 Janet T O P

Sep 16, 2022

Very thorough! Exercises and Application Projects were very helpful.

创建者 Arunkumar h A

Apr 7, 2023

I thing this is best way of getting knowledge about digital marketing

创建者 Marcus d A P

May 28, 2024

Excellent course! I would say it is one of the most important ones.

创建者 Paul L

Jun 27, 2022

A perfect way to create meaningful and straighforward presentations

创建者 César A C B

May 16, 2025

Outstanding lesson ready to be a professional in Digital Marketing

创建者 Krystal Z

Dec 29, 2022

Great. Wish you could explain more about Python and R-programming.

创建者 Marleen B

Nov 10, 2022

All of the courses build on one another. Perfect bite-size pieces!

创建者 Ritwik K

Aug 15, 2025

Awesome, it helped me to learn essential skills in my workplace

创建者 Henry M

Jun 5, 2025

Informative and insightful. Also like the practical assignments

创建者 C. B M

Jun 29, 2023

Super technical, lots of numbers for sure, but indeed needed.

创建者 Stare D

Oct 21, 2022

Well presented, very insightful, and challenging curriculum.

创建者 Vickie A

Oct 12, 2022

Very difficult and complex subject, but course is well done,