Chevron Left
返回到 Assess for Success: Marketing Analytics and Measurement

学生对 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的评价和反馈

4.6
星
2,170 个评分

课程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

热门审阅

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

筛选依据：

201 - Assess for Success: Marketing Analytics and Measurement 的 225 个评论（共 468 个）

创建者 Zuhriddin S

•

Aug 28, 2024

Thanks for the course and certificate

创建者 Qaisar S

•

Aug 23, 2024

Amazing and highly beneficial course.

创建者 Willie E B

•

Nov 1, 2022

Challenging course but well worth it!

创建者 Alfred S A

•

Oct 31, 2022

great course! very useful... Thanks

创建者 James H C T

•

Sep 5, 2024

I've a lot in this course. Thank you

创建者 ayoub v

•

Sep 16, 2024

It was an amazing learning journey.

创建者 Jason T

•

Nov 5, 2022

Gain a lot from this course in data

创建者 UMAR Z

•

Sep 25, 2022

A Great Course For Career Growth!

创建者 FRANCISCO J V D S L

•

Jun 7, 2024

Bom de mais. Ótimo para aprender.

创建者 Adiatma K

•

Aug 5, 2023

really good for general knowledge

创建者 Irene R

•

Jul 3, 2023

i learned a lot from this course.

创建者 CAROLINA R S

•

Sep 14, 2025

el curso es practico y concreto,

创建者 Purushottam P

•

Aug 12, 2025

its a good platform for learning

创建者 Soe W T

•

Aug 19, 2024

The teacher is the best so far.

创建者 Khalidhussien a r

•

Aug 7, 2024

محتوي ممتاز وطريقة تقديم متميزة

创建者 Shuang S

•

Jun 9, 2024

he makes the content very clear

创建者 Umer D

•

Dec 27, 2022

Great and knowledgeable course.

创建者 SADIA A

•

Jul 26, 2023

Had a good learning experience

创建者 tanya c

•

May 5, 2023

Very informative! Thank you!!!

创建者 LINA O

•

Aug 15, 2024

essential. Thank you so much!

创建者 Timothy J B

•

Aug 18, 2023

A very thorough short course.

创建者 Serosh S

•

Oct 26, 2022

too much informative course

创建者 andhika y

•

Feb 16, 2025

thank you for you knowledge

创建者 Larisa O

•

Oct 26, 2024

Muy interesante y completo.

创建者 Abraham A

•

Sep 21, 2023

Great course very easy use