Does the course also cover social media automation?

Yes. You’ll learn to schedule posts, auto-repost content, create distribution strategies, and build long-term content calendars—all powered by SocialBee and ChatGPT.

Will this course help me use ChatGPT for research and problem-solving?

Definitely, you’ll learn to conduct both qualitative and quantitative research, analyze articles, compare concepts, acquire new skills, and utilize ChatGPT for advanced business insights.

Will this course boost my career opportunities in AI and marketing?

Absolutely. You’ll gain high-demand skills in automation, AI-powered marketing, data-driven decision-making, and AI integrations—making you more valuable in modern digital and business roles.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Marketing Automation

通过 Coursera Plus 提高技能，仅需 239 美元/年（原价 399 美元）。立即节省

AI Marketing Automation

本课程是 AI Marketing Mastery 专项课程的一部分

位教师：Tanmoy Kumar Das

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Master automation with top AI tools to streamline emails, analytics, and social media with ease.
Optimize social media strategy with automation tools like SocialBee for efficiency.
Leverage AI for content creation, customer service chatbots, and sales automation.
Master email automation with MailerLite for personalized customer engagement.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 AI Marketing Mastery 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Unlock a world where your marketing strategy thrives with minimal effort and maximum results. With the AI Marketing Automation course, you will learn to leverage artificial intelligence to optimize your marketing efforts, enhance client engagement, and foster business growth.

In this course, you will learn the basics of AI-fueled marketing tools and techniques. From setting up email marketing automation with MailerLite to analyzing data with Whatagraph, building powerful chatbots, and scheduling social media posts, the course will equip you with the skills you need to revamp your marketing workflows. You'll also discover how to confront some typical challenges for AI marketing and apply the power of AI tools for personalized customer experiences that lead to conversion. Whether you are a marketer, business owner, or entrepreneur, this course will familiarize you with and guide you through how to bring in the AI revolution. Enroll now to achieve smarter marketing, better engagement, and more meaningful business results automatically.

Learn the fundamentals of AI marketing automation, including key tools like Whatagraph and MailerLite. Explore how automation can save time, improve efficiency, and overcome common challenges in AI marketing.

涵盖的内容

18个视频6篇阅读材料6个作业

18个视频总计69分钟

Course Introduction 1分钟
What is Marketing Analytics Automation & How It Saves Time 3分钟
Tool Demo: Whatagraph — Automate Marketing Performance Reporting 3分钟
Real Challenges in AI Marketing (Data, Prompts, Integration) — And Fixes 3分钟
What is email automation and how you can use it to grow your business 4分钟
Hands-On Setup: Create Your MailerLite Account 3分钟
MailerLite Dashboard: Navigate Like a Pro 4分钟
Planning Your Email Sequence Like a Pro 5分钟
Creating An Email Sequence in MailerLite for new customers 9分钟
Testing, Trigger Logic & Automation Quality Checks 2分钟
Analyzing your campaign data 5分钟
What is Social Media automation and why is it important for your business 3分钟
Overview of the Social Media automation strategy 3分钟
Tool for Social Media Automation: SocialBee 2分钟
Social Media post schedule and automation 5分钟
Social media reposting automation 6分钟
Setting up your social media automation schedule 2分钟
The BEST content creation and distribution strategy 4分钟

6篇阅读材料总计30分钟

Why Data Quality Is the Foundation of Successful AI Marketing Automation 5分钟
From Manual Campaigns to AI Automation: How Marketing Teams Are Evolving 5分钟
The Psychology Behind High-Converting Automated Email Journeys 5分钟
Top Email Automation Failures Companies Make (And How to Avoid Them) 5分钟
Case Study: Brand Before vs After AI Social Media Strategy 5分钟
Summary 5分钟

6个作业总计79分钟

Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 14分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Explore advanced uses of ChatGPT and AI tools for business growth, research, and problem-solving. Learn how to synthesize large data, solve complex problems, and apply AI for content creation and strategic business decisions.

涵盖的内容

20个视频6篇阅读材料8个作业

20个视频总计64分钟

How to Analyze Large Marketing Data Using AI 1分钟
Ask Better Questions for Better Answers 4分钟
Use ChatGPT for Business Growth Insights 3分钟
Optimize Your Job Search with ChatGPT 2分钟
Prepare for Interviews Using ChatGPT 5分钟
Email Potential Employer 4分钟
Learn From the Success of Others 3分钟
Learn From Past World Events 5分钟
Understand Social Behavior with AI Insights 3分钟
Learn About Family and Friends 2分钟
Learn New Software Faster with ChatGPT 4分钟
Use ChatGPT as Your Personal Tutor 2分钟
Analyze Articles and Texts Instantly 4分钟
Solve Complex Math Problems 3分钟
Compare and Evaluate Options Clearly 4分钟
Compare and Contrast then Re-Write 3分钟
Learn Languages and New Skills 3分钟
DIY & Home Projects Made Easy 2分钟
Plan Trips with AI Travel Guides 3分钟
Create Smart Schedules and Plans 3分钟

6篇阅读材料总计30分钟

How Business Teams Use AI to Turn Data into Decisions 5分钟
AI Skills Companies Expect from Marketing and Business Professionals 5分钟
How AI Accelerates Learning Curves in Modern Careers 5分钟
How AI Improves Critical Thinking and Decision Quality 5分钟
The Rise of AI-Assisted Productivity in Everyday Work 5分钟
Summary 5分钟

8个作业总计100分钟

Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 10分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

Master CustomGPTs and advanced AI tools to create intelligent systems and custom chatbots. Learn to apply Retrieval Augmented Generation (RAG) and Large Language Models (LLMs) to automate and streamline business workflows.

涵盖的内容

63个视频11篇阅读材料22个作业

63个视频总计237分钟

Introduction to CustomGPTs 3分钟
Build Your First CustomGPT 8分钟
Explore the GPT Store 5分钟
Create Your Own Business Assistant 5分钟
Retrieval Augmented Generation (RAG): Key to Custom Business Chatbots 6分钟
Use CustomGPTs in ChatGPT 3分钟
CustomGPT: Find the Perfect AI Tool with This CustomGPT 4分钟
CustomGPT: Let AI Write The Perfect Prompt For You 3分钟
CustomGPT: Search and Transcribe Youtube Videos with VoxScript 4分钟
CustomGPT: Automated Food Ordering and Delivery with Instacart 6分钟
CustomGPT: Visualize Information with the Show Me Plugin 3分钟
CustomGPT: Book Your Entire Vacation in Seconds with Expedia 7分钟
CustomGPT: Learn Anything with the edX Plugin 4分钟
CustomGPT: Instantly Create Videos with Visla 2分钟
CustomGPT: Business Planning and Research with Kraftful 6分钟
CustomGPT: Book Reservations with Opentable 4分钟
CustomGPT: Save Money Shopping Online with Coupert 6分钟
CustomGPT: Book Travel with Kayak 6分钟
CustomGPT: Perform Calculations with More with Wolfram 5分钟
CustomGPT: Write and Research with Scholar AI 6分钟
Browse and Research the Web with WebPilot 3分钟
Introduction to Large Language Models 1分钟
Overview and Main Types of LLM's 2分钟
Reorganize and Improve a Spreadsheet 5分钟
Train ChatGPT to Generate Text in Your Writing Style 5分钟
Compare and Contrast Two Items 3分钟
An Overview of Generative AI and Its Role in Business 4分钟
Key Terminology and Players in Generative AI 5分钟
The AI Business Ecosystem: Opportunities Across Layers 5分钟
Generative AI Business Case Study on Successes and Failures 4分钟
AI Influencers to Follow for Businesses and Leadership 4分钟
Assessing AI Business Readiness: Frameworks and Criteria for Success 4分钟
Developing an AI Business Strategy, Vision, and Goals 4分钟
Prioritizing AI Business Opportunities: Frameworks for Strategic Focus 3分钟
Buy vs. build: Choose the Right Path for Your AI Business Projects 4分钟
Best Practices for Blending AI Tools with Human Teams 3分钟
Data Preparation for AI Use 4分钟
Protecting Data with ChatGPT and AI-Enabled Workflows 5分钟
Set Your Open AI API Key 3分钟
Install the OpenAI Library 1分钟
Your First Conversation Using the API 1分钟
Understand System, User, and Assistant Roles 2分钟
What are Tokens and Token Limits 2分钟
Ways to Avoid Prompt Injection 2分钟
API Use Case with Custom Chatbots 2分钟
API Use Case with Make.com 3分钟
Introduction to AI Assistants 2分钟
Gemini: Google Docs Interface and Features 14分钟
Gemini: Google Drive Interface and Features 3分钟
Gemini: Gmail Interface and Features 3分钟
Notion AI Basics: What You'll Learn and Notion Pricing 2分钟
Notion AI Basics: Two Main Ways use Notion AI Prompt 4分钟
Draft with Notion AI: Instantly Write New Ideas 2分钟
Draft with Notion AI: Instantly Write Blog Posts 2分钟
Draft with Notion AI: Instantly Write An Outline and Social Media Post 4分钟
Draft with Notion AI: Instantly Write Creative Stories 3分钟
Draft with Notion AI: Instantly Create a Pros and Cons List 2分钟
Introduction to Microsoft Copilot 4分钟
Bing: Setup & Layout 3分钟
Bing: Surfing the Web and Search 3分钟
Bing: Compare New Products Online 2分钟
Bing: Image and Photo Creation 2分钟
Summary 1分钟

11篇阅读材料总计55分钟

How Companies Are Building Internal AI Assistants for Business Automation 5分钟
Why Retrieval Augmented Generation Is Critical for Enterprise AI 5分钟
The Emerging AI Tool Stack Every Business Will Use 5分钟
How AI Plugins Are Becoming Digital Employees 5分钟
How Large Language Models Actually Learn (Without Technical Math) 5分钟
How Companies Are Winning and Losing in the Generative AI Race 5分钟
AI Transformation Framework Used by Enterprise Companies 5分钟
How Modern AI Assistants Are Built Using APIs and Workflows 5分钟
The Future of No-Code + AI + Automation Platforms 5分钟
How AI Is Transforming Content Operations Inside Companies 5分钟
The Future of AI Inside Everyday Work Tools (Copilot, Gemini, Notion) 5分钟

22个作业总计294分钟

Checkpoint Quiz 10分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 8分钟
Checkpoint Quiz 10分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 12分钟
Checkpoint Quiz 14分钟
Checkpoint Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟
Proficiency Quiz 15分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Tanmoy Kumar Das

LearnKartS

31 门课程 12,975 名学生

提供方

LearnKartS

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常见问题

This course is ideal for business owners, marketers, freelancers, content creators, and aspiring AI professionals who want to automate marketing tasks, improve workflow efficiency, and scale their business with AI tools.

Not at all. The course is beginner-friendly and teaches everything step by step—from automation fundamentals to using advanced AI tools—without requiring any technical background.

Absolutely. You’ll master setting up MailerLite, designing workflows, creating customer onboarding sequences, testing automation, and tracking performance metrics to improve conversions.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.