This course unlocks the power of Artificial Intelligence for modern digital marketing, teaching you the invaluable techniques used by leading brands. Upon completion, you will be able to apply generative AI tools like ChatGPT, Gemini, and Copilot to develop data-driven content strategies, create engaging social media posts, and optimize your website for search engines. You will master the art of prompt engineering and learn to build reusable workflows that streamline your everyday marketing tasks, from content creation to competitive analysis.
Digital Marketing with AI
您将学到什么
Develop data-driven content strategies and create engaging posts using ChatGPT, Gemini, and Copilot and other GenAI tools.
Use AI for customer segmentation, predictive analytics, and hyper-personalized campaigns across channels.
Create visually consistent, brand-aligned images and videos using AI creative tools and workflows.
您将获得的技能
- Artificial Intelligence and Machine Learning (AI/ML)
- Search Engine Optimization
- Personalized Service
- Email Marketing
- Advertising Mail
- Content Creation
- Marketing Automation
- Digital Marketing
- Content Development and Management
- Artificial Intelligence
- Microsoft Copilot
- Web Analytics and SEO
- AI Personalization
- Social Media Content
- Content Strategy
- Responsible AI
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
该课程共有7个模块
Learn the fundamentals of artificial intelligence in marketing, explore key generative AI tools, and discover how to build reusable prompt workflows for everyday marketing tasks.
涵盖的内容
5个视频1篇阅读材料
Explore how AI tools can help marketers develop content strategies, generate content calendars, analyze competitors, and produce engaging brand-aligned content across platforms.
涵盖的内容
6个视频2篇阅读材料1个作业
Discover how to use AI to create long-form content, optimize websites for SEO, and repurpose content efficiently across multiple digital channels.
涵盖的内容
4个视频1篇阅读材料
Understand how AI enables advanced customer segmentation, predictive analytics, and personalized marketing experiences throughout the customer journey.
涵盖的内容
4个视频1篇阅读材料1个作业
Learn how AI can enhance email marketing and advertising performance by optimizing messaging, improving engagement, and generating high-performing campaign content.
涵盖的内容
5个视频1篇阅读材料
Explore how AI-powered tools can generate images, videos, and social media creatives while maintaining visual consistency and brand identity.
涵盖的内容
6个视频2篇阅读材料1个作业
Bring everything together by building AI-driven marketing workflows while understanding ethical considerations and the strategic role of AI in modern marketing.
涵盖的内容
3个视频1篇阅读材料1个作业
位教师
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