How to Create a Facebook Business Page: Step-By-Step Guide

Key takeaways

A Facebook business page is a commercial profile used to promote a brand, showcase products and services, and connect with potential customers on the platform.

• Setting up a Facebook business page involves gathering brand materials, creating the page from a personal account, adding high-resolution images, and providing business details like a website and hours.

• Facebook can be a good marketing tool for a small business; it’s the most widely used social media platform, with over 2 billion active users midway through 2023.

• You can invite people on Facebook to “like” and follow your page once your information, imagery, and initial content are set up.

Continue reading to learn the step-by-step process for creating your page and best practices for engaging your audience.

To build job-ready skills in establishing a social presence and designing ad campaigns, you can enroll in the Meta Social Media Marketing Professional Certificate.

Why should you make a Facebook business page?

Setting up a business page on Facebook can be a great way to promote your business online. According to Statista, Facebook is the most widely used social media platform, with roughly  3 billion active users midway through 2023 [1]. With the right strategies, you may be able to connect with many potential customers on Facebook and use the platform to grow your business. 

By creating and developing a Facebook business page, you can:

• Provide content that informs and entertains your audience.

• Promote events.

• Gain an understanding of your target audience.

• Sell products and services.

• Create a group to offer a community experience to your audience. 

• Send traffic to your website. 

• Set up paid ad campaigns and measure their performance.

• Manage multiple pages from one admin panel.

• Manage an Instagram account.

How to create a Facebook business page

In this section, you’ll use our quick-start guide to create a business page on Facebook. By the end of the process, you can get your page up and running so customers can find, follow, and engage with your content on this platform. Details for each step follow this checklist:

1. Gather your brand collateral.

Before going to Facebook, you need to have all of your materials at your fingertips so that once you set up the page, you can easily add individual page components.

Gather as much of the following as possible:

• Elements of your brand’s identity, including the name, logo, fonts, colors, graphics, and messaging guidelines

• Company images, including headshots of everyone on your team, as well as a group shot 

• Product images and descriptions 

• A short description of your business that introduces page visitors to what you offer

• Content marketing pieces, including videos, links to landing pages and blog articles, customer stories, etc.

• Your website’s URL

Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions. Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall. 

2. Create a new page and add information. 

Now that you have brand collateral handy, log in to your personal Facebook account, navigate to the menu in the upper right corner of the screen, and select the option to create a new Facebook business page. A new screen will appear for adding basic page information:

• Enter your business or brand name in the “page name” section.

• In the “category” section, type a category such as education or finance and select the most appropriate category from the options.

• In the “description” section, enter a short description of your business, what you offer, and the customers you serve.

3. Add page images. 

Once you’ve entered the basic page information, the next thing to do is to add high-resolution cover and profile images (at least 300 dpi). Select images that showcase your brand identity and make a good first impression on page visitors. Ask yourself:

• Which images best communicate what your brand is all about?

• Which variation of your logo—primary, secondary, submark, or favicon—will display the best as the cover or profile image?  

• Which ones illustrate the experience customers can expect from your product or service?

4. Add business details. 

Once your page has the basic information and images, the next thing to do is to add business details so that page visitors can more easily contact you. Details include:

• Website URL

• Phone number

• Email address

• Business hours

• Location 

5. Select an action button.

Under the cover image, you’ll see an option to add a button to encourage page visitors to take action. Selecting an action button can make it easier to nurture your audience in specific ways, depending on your goals or initiatives at a given time. For example:

• The “follow” action button can be useful for growing your following and gaining exposure on the Facebook platform.

• The “book now” action button can be useful for scheduling appointments with potential customers and speaking with them directly.

•  The “shop on website” action button can be useful for driving traffic to your sales pages where products are available for purchase.

6. Publish your first posts.

Review your existing content and select three or four pieces to post to your new page to give your first page visitors and followers a branded experience. Here are examples:

• A “welcome” video introducing your brand, your page, and what you offer customers

• An image with a caption that addresses a problem or challenge that your target audience faces

• A poll asking followers to vote on content they’d like to see on your page

7. Invite people to like and follow your page.

With your page’s information, imagery, and initial content set up, you should now invite people you’re friends with on Facebook to like and follow your page. This step will boost your new page and may garner valuable comments and responses on your posts.

Here are three additional ways to gain exposure and get more page followers:

• Post the new business page and/or individual posts to your profile. 

• Ask new page followers and Facebook friends to share with their networks.

• Use some budget to boost organic posts and reach a broader audience. 

• Launch a brand awareness ad campaign through the Meta Business Suite. 

Watch this video from the Meta Social Media Marketing Professional Certificate for more ideas on setting up your Facebook business page. 

4 New Facebook business page features in 2026

1. Generative AI features: thTheseese include animation on profile pictures, animated backgrounds for text posts, AI messenger to automatically respond to commonly asked questions.

2. Pages experience: The business page now feels more like a personal profile, with a new layout and dedicated feeds for trends, fans, and fellow businesses.

3. Management upgrades: There are new opportunities for monetization; integration with WhatsApp for customer service; and task-based access can be granted for Ads, Content, or Insights.

4. Organizational tools: Business pages can now schedule video uploads, complete bulk uploads, monitor competitor page performance, and use new ad formats for Reels.

How to build a successful Facebook business page

Building a Facebook business page can support your business, including building brand awareness, creating community, and driving sales. Keep these best practices in mind as you develop your business page and gain a following:

1. Publish new content on a schedule you can sustain. 

Publishing high-quality content regularly can help your Facebook business page gain traction. Take your schedule, responsibilities, and audience preferences into account when determining your content calendar; you may choose to post several times a day, once a day, every other day, or once a week.

2. Engage with your followers.

Engagement is an important factor in building a presence on social media. Monitor the activity of your posts and respond to comments. To spark more engagement, include a question or call-to-action on posts.

3. Promote the page using organic and paid methods. 

You'll need to promote your Facebook page regularly to get more views, likes, follows, and other engagements. You can do this using organic, or unpaid, methods like sharing posts to your personal profile, your email list, and other social media profiles If you have a budget, paid ad campaigns can make your page content visible to users outside your network.

4. Learn from page insights. 

Click the “page insights” tab in the control panel to discover how your page is performing. Learning from insights like the ones listed below can help you tailor content, and adjust your campaigns to reach your target customers more effectively.

• Page views 

• Actions that visitors take on your page 

• Post engagements

• Audience demographics such as age, gender, and geographic location

Keep exploring ways to grow a small business

These free resources can help you learn more about business strategy and how to market your brand:

• Watch our video on YouTube: Using social media to market your small business

• Read our digital marketing glossary: Digital Marketing Terms Every Marketer Should Know

• Subscribe to our newsletter: Career Chat

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