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[Featured Image] A makeup consultant for a network marketing company is letting women try her products.
状态：精品课程

What Is Network Marketing?

Discover whether network marketing is a viable career option by looking at the earning potential, how many people are successful at multilevel marketing (MLM), and the pros and cons of the business model.

February 3, 2025

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[Featured Image] Two female colleagues are meeting about the data-driven marketing findings for their business.
状态：精品课程

What Is Data-Driven Marketing?

This marketing approach that prioritizes data gathered on customer behavior and other aspects of sales. Discover how you can use data-driven marketing to reach targeted customer groups and improve your campaigns.

February 10, 2025

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[Featured Image] Two young videographers are working on a video advertisment to upload to youtube.
状态：精品课程

How to Advertise on YouTube

Need to advertise on YouTube? Learn more with this step-by-step guide to getting visibility for your business on YouTube.

February 3, 2025

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[Video thumbnail] ChatGPT for Marketers

How Marketers Use ChatGPT to Boost Results [VIDEO]

Marketing teams are under pressure to create more personalized, high-quality content—faster than ever. This guide breaks down how ChatGPT can support content creation, email marketing, social media, and more.

January 21, 2026

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[Video thumbnail] Guerrilla Marketing Skills

Guerrilla Marketing: Small Budget, Big Impact [VIDEO]

What if your next marketing campaign didn’t need a massive budget to make headlines? That’s the power of guerrilla marketing—a bold, creative strategy that uses surprise and innovation to leave a lasting impression.

January 12, 2026

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[Feature Image] Two marketing professionals research best practices and use cases of machine learning in marketing as they seek to optimize their campaigns.

What Is Machine Learning in Marketing?

Learn about the ways you can use machine learning in marketing to enhance efficiency, effectiveness, and customer experience with your marketing strategy.

November 24, 2025

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[Video thumbnail] ChatGPT for Marketers

How Marketers Use ChatGPT to Boost Results [VIDEO]

Marketing teams are under pressure to create more personalized, high-quality content—faster than ever. This guide breaks down how ChatGPT can support content creation, email marketing, social media, and more.

January 21, 2026

文章

[Video thumbnail] Guerrilla Marketing Skills

Guerrilla Marketing: Small Budget, Big Impact [VIDEO]

What if your next marketing campaign didn’t need a massive budget to make headlines? That’s the power of guerrilla marketing—a bold, creative strategy that uses surprise and innovation to leave a lasting impression.

January 12, 2026

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Learn more about marketing

状态：免费试用

University of Pennsylvania

您将获得的技能: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

4.8
评分, 4.8 星，最高 5 星
1.3万 条评论

混合 · 课程 · 1-3 个月

状态：免费试用

University of London

您将获得的技能: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business, Sustainable Business

4.5
评分, 4.5 星，最高 5 星
495 条评论

初级 · 专项课程 · 3-6 个月

状态：免费试用

Meta

您将获得的技能: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

4.8
评分, 4.8 星，最高 5 星
2322 条评论

初级 · 课程 · 1-4 周

[Featured Image] Two colleagues review their programmatic ad buying strategy on one of their desktop computers in a sunny office.

What Is Programmatic Ad Buying and How Does It Work?

Discover how programmatic ad buying works through real-time bidding, direct inventory arrangements, and curated publisher auctions while exploring ad formats, platforms, and campaign setup tips.

November 15, 2025

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[Featured Image] A consumer with a smartphone uses augmented reality advertising to try on a pair of tennis shoes virtually.

Augmented Reality Advertising: How Marketers Use AR to Engage Customers

Explore how augmented reality advertising can transform customer engagement by blending digital content with real-world environments. Learn how marketers use AR to elevate campaigns through interactive product demos and location-based experiences.

November 15, 2025

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[Featured Image] A marketer works in a sunny office at their computer on generative engine optimization for their content marketing plan.

What Is Generative Engine Optimization?

Discover what generative engine optimization is and why it’s an important part of a successful digital strategy. Explore best practices, benefits, and how to get started.

November 3, 2025

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[Featured Image]: Two women use answer engine optimization to increase the company's visibility and credibility.

What Is Answer Engine Optimization?

Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape.

November 3, 2025

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[Featured Image] A person participates in UGC campaigns by taking a selfie with a product.

What Are UGC Campaigns? Examples, Benefits, and How-Tos

Learn what UGC campaigns are, including who uses them and the positive impact this type of marketing may have on your business.

November 3, 2025

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[Featured Image]: A man sitting at a desk with a notebook demonstrates how to write a white paper.

How to Write a White Paper That Engages and Educates

Learn how to write a white paper, from the format to use to the different white paper variations.

November 3, 2025

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[Featured Image] Three marketers develop a retargeting strategy using a whiteboard.

How to Develop a Retargeting Strategy: Your Blueprint to Getting Started

You may develop a retargeting strategy to convert sales and bring more customers to your online store. Explore types of retargeting strategies and how to implement them.

November 3, 2025

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[Featured Image] A professional sits at a laptop in their home office using an adaptive learning program and writes notes on paper.

Which Digital Marketing Professional Certificate Is Best for You? Google vs. Meta vs. Adobe

If you're interested in building skills in digital marketing and social media, there are several Professional Certificates available to earn from esteemed industry partners on Coursera. Learn more about the key differences and which is best for your goals.

October 24, 2025

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[Featured Image] Two market research analysts collaborate in a workspace, using market research methods.

A Guide to Market Research Methods

Discover different types of primary and secondary market research methods and learn how you can get started conducting market research for your business.

October 21, 2025

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[Feature Image] Two marketing professionals research best practices and use cases of machine learning in marketing as they seek to optimize their campaigns.

What Is Machine Learning in Marketing?

Learn about the ways you can use machine learning in marketing to enhance efficiency, effectiveness, and customer experience with your marketing strategy.

November 24, 2025

文章

[Featured Image] Two colleagues review their programmatic ad buying strategy on one of their desktop computers in a sunny office.

What Is Programmatic Ad Buying and How Does It Work?

Discover how programmatic ad buying works through real-time bidding, direct inventory arrangements, and curated publisher auctions while exploring ad formats, platforms, and campaign setup tips.

November 15, 2025

文章

[Featured Image] A consumer with a smartphone uses augmented reality advertising to try on a pair of tennis shoes virtually.

Augmented Reality Advertising: How Marketers Use AR to Engage Customers

Explore how augmented reality advertising can transform customer engagement by blending digital content with real-world environments. Learn how marketers use AR to elevate campaigns through interactive product demos and location-based experiences.

November 15, 2025

文章

[Featured Image] A marketer works in a sunny office at their computer on generative engine optimization for their content marketing plan.

What Is Generative Engine Optimization?

Discover what generative engine optimization is and why it’s an important part of a successful digital strategy. Explore best practices, benefits, and how to get started.

November 3, 2025

文章

[Featured Image]: Two women use answer engine optimization to increase the company's visibility and credibility.

What Is Answer Engine Optimization?

Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape.

November 3, 2025

文章

[Featured Image] A person participates in UGC campaigns by taking a selfie with a product.

What Are UGC Campaigns? Examples, Benefits, and How-Tos

Learn what UGC campaigns are, including who uses them and the positive impact this type of marketing may have on your business.

November 3, 2025

文章

[Featured Image]: A man sitting at a desk with a notebook demonstrates how to write a white paper.

How to Write a White Paper That Engages and Educates

Learn how to write a white paper, from the format to use to the different white paper variations.

November 3, 2025

文章

[Featured Image] Three marketers develop a retargeting strategy using a whiteboard.

How to Develop a Retargeting Strategy: Your Blueprint to Getting Started

You may develop a retargeting strategy to convert sales and bring more customers to your online store. Explore types of retargeting strategies and how to implement them.

November 3, 2025

文章

[Featured Image] A professional sits at a laptop in their home office using an adaptive learning program and writes notes on paper.

Which Digital Marketing Professional Certificate Is Best for You? Google vs. Meta vs. Adobe

If you're interested in building skills in digital marketing and social media, there are several Professional Certificates available to earn from esteemed industry partners on Coursera. Learn more about the key differences and which is best for your goals.

October 24, 2025

文章

[Featured Image] Two market research analysts collaborate in a workspace, using market research methods.

A Guide to Market Research Methods

Discover different types of primary and secondary market research methods and learn how you can get started conducting market research for your business.

October 21, 2025

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In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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