By putting customers front and center, can companies pull ahead—and stay ahead—of their rivals? Understanding who your customers are and how their needs change allows you to deliver superior value that competitors cannot easily copy. By mastering the way you communicate that value, you ensure your products and services resonate deeply and win over your target audience.

In this course, you’ll explore how to learn about your customers to better meet their needs and use customer knowledge to deliver additional value. You’ll find out how to build a customer-focused team and foster a marketing orientation that shifts your mindset from selling products to solving problems. Finally, you’ll develop the skills to research and identify target customers, develop a marketing strategy, and implement a marketing plan that effectively reaches both local and global customers.